Skip to content
Saturday 5 September 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,831.09
0.00%
DAX
26,046.40
+0.17%
CAC 40
8,278.77
-0.09%
STOXX 50
6,392.93
+0.16%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Wednesday 02 December 2015 3:24 pm

How we drastically overestimate the proportion of immigrants in Britain and young people living with parents but underestimate obesity levels and female politicians in parliament

By: Lynsey Barber

Add as a preferred source on Google

Everything you think you know is wrong. Almost everything, anyway: new research by Ipsos Mori has suggested that when people are asked to gauge things such as age, wealth and religion, the majority of people get it drastically wrong.

Want proof? When it comes to perception versus reality, here are six areas where you might just be wildly off the mark. 

1. Who are the one per cent?

Most people think the one per cent own most of the world's wealth, pegging it at 59 per cent. In fact, it's 23 per cent, and out of 33 countries around the world, Britons are the worst at getting this right .

2. A nation of over-eaters?

There's an obesity epidemic, we're told. But has that inflated out estimations of how many people are affected? Quite the opposite. We 44 per cent of the population are overweight. In fact it's 62 per cent.

3.  Less religious times?

Many of us think we live in less religious times, but that has only served to make us overestimate how many of us are atheists and agnostics: 45 per cent, versus an actual figure of 25 per cent.

4. Immigrant overload?

It's a hot button issue, but we are largely overestimating the population of immigrants in the UK is. Generally, we guess 25 per cent when in reality it stands at 13 per cent.

5. Returning to the roost?

"Boomerang" children, who return to the nest after graduation, are an increasingly common phenomenon. But not quite as common as we think.

When asked to gauge the proportion of young people aged 25 to 34 who live at home with their parents, on average we reckon 43 per cent – a massive overestimation. It's actually 14 per cent.

7. Women in parliament?

Here's another surprise underestimate. We think the House of Commons is represented by 23 per cent female MPs, when in fact it's 29 per cent. 

6. Country dwellers

Perhaps city folk think everyone beyond zone 6 is living on a farm? We think 30 per cent of Britons dwell in the countryside, when in reality it's 18 per cent.

But why?

Ipsos Mori Social Research Institute managing director Bobby Duffy explains the Perils of Perception research:

There are multiple reasons for these errors – from our struggle with simple maths and proportions, to media coverage of issues, to social psychology explanations of our mental shortcuts or biases. It is also clear from our “Index of Ignorance” that the countries who tend to do worst have relatively low internet penetrations: given this is an online survey, this is therefore likely to reflect that this more middle-class and connected population generalise from their own experience rather than consider the much greater variety of circumstances in the full populations of their country.”

How bad are we?

As a nation, our perception isn't awful, but it could be better. We rank mid-table, 13th of 33 nations, for our accuracy. 

It's not the first time we've got things wrong either. We're pretty terrible at working out the cost of life too.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business

Trending Articles

  • Victoria Beckham owed £350,000 by Harvey Nichols

  • Jim O’Neill: Capital gains tax hike ‘looms’ as top option for Burnham

  • Vodafone and Deliveroo look to patch up Reform ties after Yusuf prison threats

  • M&G: FTSE 100 giant hits out at Rayner’s ground rent cap as it suffers loss

  • Labour calls for Mayor to explore London Stadium sale to West Ham

More from Morning Wire

  • Gary Stevenson is right, rich people want to help Britain – here’s how to let them do it

    Opinion
    Gary Stevenson debates economist Dr Kristian Niemietz on wealth tax issues during a live event.
  • David Brent was supposed to be a satire, now he looks like a model for political leaders

    Opinion
    Ricky Gervais as David Brent performing on stage, wearing sunglasses and a patterned vest.
  • Can John Healey deliver Burnham’s make-or-break devolution agenda?

    Economics
    John Healey, in a red tie, speaking with Andy Burnham, wearing glasses and a dark blue jacket, outdoors.
  • Use AI for investing at your own risk, warns watchdog

    Personal Finance
    Financial Conduct Authority reception area in 2025, highlighting increased regulatory actions and financial penalties
  • Britain’s problem isn’t too much Thatcherism, but too little

    Opinion
    Margaret Thatcher smiling outside 10 Downing Street during her tenure as UKs longest-serving Prime Minister in the 20th ce...
  • Citi boss fires warning at government over banking tax

    Banking
    Jane Fraser, Citi CEO, speaking at a podium with a microphone, wearing glasses and a purple top.
  • ‘War on wealth creation’: capital gains tax raid would lose government money, Tories argue

    Politics
    Mel Stride speaking at a press conference, addressing key issues, in a formal setting with a backdrop of the events logo.
  • State pension set to pile pain on next generation of taxpayers, Healey warned

    Politics
    Andy Burnham and Angela Rayner interacting with children at an outdoor event
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook