Skip to content
Monday 24 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,819.41
+0.03%
DAX
26,091.60
-0.17%
CAC 40
8,469.94
-0.17%
STOXX 50
6,444.40
-0.28%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Tuesday 09 February 2016 4:34 pm

To fuel the pensions revolution, we need to put passion into pensions – and that means opening them up to social investing

By: Catherine Neilan

Add as a preferred source on Google

The humble nudge has worked. With around six million people now automatically enrolled into their first pension, we have reason to be hopeful that the UK is now saving for its future. However, it’s much too early to declare mission accomplished.

We’re still waiting for the large number of smaller companies to enrol their employees into schemes, and they will need to navigate a complicated landscape. Many employees are still only saving one per cent of their salary into their pensions, and this needs to increase to over 10 per cent to provide for a more sustainable source of retirement income.

Many first-timers to pensions may find an alien world, full of a labyrinth of complexity – it’s no wonder people feel disconnected from their money. There is a real risk that employees who don’t understand pensions will opt-out, putting the UK right back where it started.

What we need is people to engage with their pensions and dare I say it, a bit of passion. Perhaps not a bad thing with Valentines Day coming up. Clearly the government are thinking along the same lines. Minister for pensions, Baroness Altmann recently renewed calls for the industry to make pensions more attractive and engaging for customers, in order to drive higher contributions and retirement incomes.

But to achieve that we need a wave of innovation from pensions providers that not only meets people’s desires but also offers them a real choice. We need a pensions revolution that recognises that pensions are all about people.

So, how can this work in practice? We know that people are keen to use their money to ‘do good’ – recent Barclays research suggests over half would like to invest socially, yet only nine per cent are doing so.  

Millennials in particular are motivated by more than just money, and research shows that they are especially keen to use their money and skills to make a real difference to people’s lives. But where are the options to make a social as well as a financial return when it comes to pensions?

We need defined contribution pensions that enable an individual to invest in social causes they believe in – promoting more affordable housing, greater community energy or new social technology – as well as make a competitive return for their retirement.

And by looking at other countries, we can see how this would work. Proven models already exist in France where over a million people are already put over €5bn in long-term social savings. 

Social pension funds can not only help government promote its policy of greater choice, they can also help employers retain and recruit talent. But to really change the pensions landscape we need to move now.

While we face big challenges when it comes to turning the UK into a nation of pension savers, we can help overcome these if we really engage people and make them passionate about their pensions.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Jobs and Money

Categories

  • Investing
  • Money

Trending Articles

  • Can debt-ridden Morrisons become a Big Four supermarket again?

  • Ratcliffe’s Ineos saves Runcorn plant

  • Amazon says it buys books in bulk to ‘improve products’

  • House prices in wealthy London boroughs fall by up to £300,000

  • HMRC mansion tax inspectors to target homes for property valuations

More from Morning Wire

  • IHT pension scramble shows ‘no sign of slowing down’, says Royal London boss 

    Investing
    Royal London shared £181mn with its 2.3m customers in April
  • Thames Water faces fresh threat to survival after pensions regulation breach

    Water
    Thames Water infrastructure with pipes and maintenance workers, highlighting water management efforts in London
  • Royal London hits assets record amid pension push

    Investing
    Royal London shared £181mn with its 2.3m customers in April
  • Billions in pensions go missing: JP Morgan and Standard Life reconnect Brits with lost wealth

    Personal Finance
    Stacks of various currency bills symbolizing financial news and economic trends on a business website
  • London Stock Exchange boss: We should know which companies our pensions are backing

    Markets
    Julia Hoggett and Rachel Reeves with other women leaders at a financial event, discussing pension industry overhaul.
  • Rupert Lowe axes pensions triple lock and pledges tax cuts in economic plan

    Politics
    Rupert Lowe, former Southampton FC chairman, smiles while holding files on a city street, wearing a suit and pink tie
  • Standard Life partners with Goldman Sachs and CVC to fuel pension risk transfer business

    Insurance
    Standard Life office building exterior, representing one of the UKs largest pension funds, in a business context
  • Want to be as rich as retirees? Buy shares in them

    Analysis
    Two joyful senior women holding Euro banknotes, celebrating financial freedom and successful retirement planning
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook