Fever-Tree founder Tim Warrillow’s day behind the bar gives the mixer maker a boost
To Broadgate, for a well-chilled gin and tonic with mixer maker Fever-Tree's founders.
Tim Warrillow, the chief executive of the AIM-listed drinks firm, took it upon himself to dish out G&Ts to thirsty City folk last night to mark World Malaria Day 2016.
As any gin-lover will know, tonic water contains the chemical quinine, famously used by doctors in the days of the British Empire as a treatment for malaria.
With the weather as unpredictable as it has been this week, The Capitalist did wonder if it's a bit early to be celebrating the start of the summer drinks season? "It was a little bit chilly for gin and tonics", said a spokesperson, "but naturally there was still a huge crowd". Naturally.
The day-long ginathon for Malaria No More, which started at midday and closed at 10pm, proved a success for the mixer maker's growing business. Fever Tree's share price spiked 10p to 614.50p two hours after the bar opened.
Although traders might be regretting their decisions this morning – as the brokers nursed their hangovers, prices dipped back to 606.50p around 8:30am.