Tuesday 03 May 2016 4:00 pm

Ooof: Twitter just hit a fresh all time low as it unveils Connect Tab, yet another new feature

Poor old Twitter just can't catch a break these days, even with a new feature for users.

The slow car crash that is Twitter just skidded to a new all time low, touching $13.90 as markets opened in New York after tumbling nearly three per cent.

Shares last week tumbled under $15 for the first time since February after the social network missed revenue estimates and cut its forecast.

That led to a downgrade from Wall Street firms, including JP Morgan and Bank of America Merrill Lynch.

The dive came as it unveiled yet another new feature. Twitter Connect will suggest accounts for users to follow based on their interests learned from interactions such as likes and who they already follow.

Returned chief Jack Dorsey has kicked Twitter's product development up a notch in recent months in a bid to keep current uses engaged and encourage more new users to join what can often be a hard to understand platform.

So far features such as gif integration, an addition of NFL video rights and a "best of" timeline shake up have largely failed to keep investors on board.

While there has been talk of takeover interest in Twitter, with Mastercard and News Corp having both been linked to Twitter this year, Tech analyst Louis Basenese indicated that as time passes with less and less growth, "naturally, the price point at which suitors become interested keeps dropping, too".

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