Skip to content
Thursday 27 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,792.54
-0.79%
DAX
26,367.24
+0.31%
CAC 40
8,319.87
-1.68%
STOXX 50
6,424.73
-0.71%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Wednesday 14 September 2016 9:58 am

It turns out the location of craft breweries can predict London’s next house price hotspot

By: Emma Haslett

Add as a preferred source on Google

Craft beer may be a hipster phenomenon, but it's worth paying attention to – if only for the fact it may be able to predict where the capital's next area of house price growth may be.

A study by EasyProperty has found prices in the areas around London's 50 "boutique" breweries have bucked the post-Brexit trend and increased up to 105 per cent in the past five years.

Read more: Has craft beer lost its flavour to globalisation?

Prices in trendy Walthamstow, which counts Left Bank and Wild Card among its local breweries, have increased 105 per cent to an average of £478,636.

In Lea Valley, home to the East London Brewing Company and Signature Brews, prices have risen 94 per cent to £456,046.

EasyProperty chief executive Rob Ellice suggested areas where breweries have popped up are "primed" for gentrification. 

"These neighbourhoods are generally within Zones 3 and 4 with a few on the outskirts of Zone 2. The breweries are within light industrial areas or disused railway arches where land is relatively cheap," he said.

"The biggest threat these breweries face is indeed from house builders who are searching for available sites with affordable land values – such has been the case with the Rams/Youngs Factory in Wandsworth."

“However, it’s the Generation Z who are attracted to these neighbourhoods not only because of the affordable price tags in the area, but because they offer the cachet of a bohemian, emerging community that provides genuinely local trade – from beers to coffee shops, independent retail outlets and restaurants.

"They allow the new inhabitants to give the neighbourhood its own identity, which in itself becomes its own selling point.”

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business
  • Property
  • Retail

Trending Articles

  • Pensioners to hand over bank statements in government benefits crackdown

  • Andy Burnham hints at tax rises in Autumn Budget

  • Brewdog founder James Watt hits out at ‘total silence’ over new venture

  • Lloyds Bank and Halifax users unable to use app in latest outage

  • Economists urge Bank of England to halt bond sales as borrowing costs climb

More from Morning Wire

  • Heineken-owned pubs group faces probe over eviction threat

    Hospitality
    Hand holding a 4-pack of green Heineken beer cans with red stars and white lettering
  • Brewdog founder James Watt hits out at ‘total silence’ over new venture

    Hospitality
    Smiling man in light blue shirt holding up a glass of amber beer in a bar setting
  • House prices suffer biggest August slump in eight years 

    Property
    Aerial view of colorful residential houses built on a hillside, nestled among green trees, representing housing markets
  • House prices in wealthy London boroughs fall by up to £300,000

    Property
    Waverton Investment Management and London & Capital combined into W1M.
  • Luxury London property developer collapses as housing market slows

    Property
    Person walks past a real estate agents window displaying properties for sale and to let.
  • Housebuilder shares rally on Iran war peace hopes and help-to-buy revival

    Property
    Construction worker in high-visibility vest on a new house roof with red tiles, surrounded by scaffolding.
  • ‘Cheers to Beer’ Celebrates the Drink at the Heart of Life’s Meaningful Moments

    Business Wire
  • Burnham’s devolution drive could ‘push 90,000 jobs out of London’

    Economics
    In 2022, rolling Tube strikes led to massive queues for crowded buses. (Photo by Chris J Ratcliffe/Getty Images)
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook