Skip to content
Friday 14 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE
MorningWire

European business, markets and politics

FTSE 100
10,762.33
-0.10%
DAX
26,483.94
+0.70%
CAC 40
8,656.43
+0.07%
STOXX 50
6,562.15
+0.25%
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
More
GermanyFranceBankingAIEnergyFintechPropertyCapital Markets
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
  • DE
Friday 23 September 2016 7:12 am

Mike Ashley appointed Sports Direct CEO as Dave Forsey quits with immediate effect

By: Jake Cordell

Add as a preferred source on Google

Mike Ashley has taken over as chief executive of Sports Direct after Dave Forsey quit his role at the top of the scandal-hit company yesterday.

Shares in the company were up 4.5 per cent mid-morning.

Ashley will take over the role with immediate effect, with Forsey set to sever all ties with the company after a short handover period.

Announcing the news this morning, Forsey said: "I have given my entire working life to the company and in return the company has given me amazing opportunities and experiences. I wish everyone at Sports Direct well in the future."

Read more: Here's everything that's happened at Sports Direct over the past year

 

Mike Ashley added: "I feel like I have lost my right arm, but I do hope to have the opportunity to work with Dave again in the future."

The company has barely been out of the headlines this year following an investigation at the end of 2015 into violations of employment law at the firm's Shirebrook factory.

MPs subsequently described working conditions in the Sports Direct warehouse as similar to that of a "Victorian workhouse".

Ashley has pledged to clean up the company and recently held an open day at the factory for investors and journalists.

Read more: Who's who at Sports Direct

He has appointed an independent company to oversee a review of working practices, after initially handing the role to Sports Direct's own law firm, raising questions about how committed Ashley was to the reform process.

That event, however, was also overshadowed by the ongoing Ashley saga, as the Sports Direct founder unveiled a wad of £50 notes as he went through security, telling cameras: "I've been to the casino". 

Earlier this week he also admitted that he had no idea what was going on in parts of his company.

The company's share price has collapsed from nearly 800p to 285p over the past year, with Ashley, as majority shareholder, seeing his paper fortune shrink as a result.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business

Trending Articles

  • Revolut takes flight with launch of new airport lounges

  • Grandparents fund university degrees to avoid inheritance tax net

  • It’s not just Jason Arday, most of sociology is a scam

  • IT consultant ordered to pay £50,000 after being accused of stealing Soho House members’ personal details

  • Brompton Bicycle sues former adviser for ‘professional negligence’

More from Morning Wire

  • Hugo Boss urges investors to reject £1.7bn bid from Mike Ashley’s Frasers

    Retail
    Mike Ashley in a business suit at a corporate event, discussing strategic plans, surrounded by executives and media personnel
  • Mike Ashley’s Frasers feels lift from takeover spree

    Retail
    Mike Ashley, founder of Frasers Group Plc. Photographer: Chris J. Ratcliffe/Bloomberg via Getty Images
  • Mike Ashley’s Frasers ups stake in Hugo Boss as takeover pressure mounts

    Retail
    Mike Ashley in a business suit at a corporate event, discussing strategic plans, surrounded by executives and media personnel
  • Mike Ashley’s Frasers snaps up Harvey Nichols 

    Retail
    Exterior view of the Harvey Nichols department store building facade with detailed windows and architectural columns
  • Harvey Nichols will collapse without rescue deal, directors warn

    Retail
    Exterior view of the Harvey Nichols luxury department store building facade with prominent black lettering and ornate arch...
  • Mike Ashley’s Frasers muscles in on Harvey Nichols sale

    Retail
    Harvey Nichols storefront featuring elegant window displays and seasonal decorations in a bustling city setting
  • Frasers slams ‘nonsense rumours’ over Harvey Nichols bid

    Retail
    Michael Murray addressing the audience at a business conference, wearing a tailored suit and speaking at a podium with a m...
  • Next and Frasers go head to head for control of Harvey Nichols

    Retail
    Harvey Nichols luxury department store at night, illuminated by golden lights and festive window displays.
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Business

  • Markets
  • Banking
  • Technology
  • Energy
  • Property
  • Fintech

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook