Skip to content
Saturday 22 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,816.56
+0.64%
DAX
26,136.56
+0.59%
CAC 40
8,484.43
+0.37%
STOXX 50
6,462.22
+0.63%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Thursday 06 October 2016 11:54 am

How sweary is your trading floor? All British swearwords have officially been ranked according to offensiveness

By: Emma Haslett

Add as a preferred source on Google

If you work on a trading floor, some of these might sound familiar – but now research by Ofcom, the communications watchdog, has ranked British swearwords according to their severity. Because it's vital we know…

No prizes for guessing what the worst word in the English language is, although two variations of one word (in the spirit of National Poetry Day, it rhymes with "duck") were also ranked among Ofcom's "strongest words", which are "highly unacceptable pre-watershed".

The list of "strong words" ("generally unacceptable pre-watershed") includes a dizzying array of descriptions for both male and female genitalia, including some particularly creative versions we had never heard of…

Read more: Heck yeah – scientists say swearing is a sign you're smarter

Milder words Medium words Strong words Strongest words
Arse
Bloody
Bugger
Cow
Crap
Damn
Ginger
Git
God
Goddam
Jesus
Christ
Minger
Sod-off

 

Arsehole
Balls
Bint
Bitch
Bollocks
Bullshit
Feck
Munter
Pissed/Pissed off
Shit
Son of a bitch
Tits

 

Bastard
Beaver
Beef curtains*
Bellend
Bloodclaat*
Clunge
Cock
Dick
Dickhead
Fanny
Flaps
Gash
Knob
Minge
Prick
Punani
Pussy
Snatch
Twat

 

Cunt
Fuck
Motherfucker

 

*Least recognised words

The ranking comes from a 122-page study commissioned by Ofcom as a means of finding out how offended people actually are by swearwords. 

The survey, of 

The watchdog, which surveyed 250 people, found people have become less tolerant of racist or discriminatory words (although "Ginger" is listed among the mild words), but are more likely to tolerate swearing if it reflects the "real world". 

Thus, context, such as tone, delivery and time of broadcast have become more important. Something to take into account next time you find yourself venting your spleen at the world in general as sterling slides.

Ofcom said: “The findings are from new research on people's attitudes towards potentially offensive language and gestures in broadcasting, the biggest study of its kind carried out by Ofcom.

"The results are vital in supporting our broadcasting standards work to protect viewers and listeners, especially children.”

PS. Scientists have found your sweariness indicates your political leanings – so if you've made it to the end of this article without taking offence, it might say something about your views on Jeremy Corbyn…

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business

Trending Articles

  • House prices in wealthy London boroughs fall by up to £300,000

  • As it happened: FTSE 100 rallies after JD Sports drags on blue chips; oil jumps again

  • Mike Ashley’s Frasers offers to pay personal shoppers in Harvey Nichols takeover

  • Ratcliffe’s Ineos saves Runcorn plant

  • Amazon says it buys books in bulk to ‘improve products’

More from Morning Wire

  • Strzala Architects and Corgan to Support Major Capital Investment Programmes for UK’s Manchester Airports Group

    Business Wire
  • City institution Simpson’s Tavern reborn as British restaurant

    Life&Style
    Three men enjoying wine and food, laughing in a cozy booth at Simpsons Tavern Cloth, Cornhill
  • It’s not just Jason Arday, most of sociology is a scam

    Opinion
    Jason Arday smiling, wearing academic regalia with a blue cap and gown with red accents.
  • Heineken-owned pubs group faces probe over eviction threat

    Hospitality
    Hand holding a 4-pack of green Heineken beer cans with red stars and white lettering
  • Silence Therapeutics Announces Proposed Public Offering of $150 Million of American Depositary Shares

    Business Wire
  • Silence Therapeutics Announces Pricing of Upsized $175 Million Underwritten Public Offering

    Business Wire
  • Chelsea fans stunned as ticket sharing equated with sexual misconduct

    Sport Business
    Crowds of fans gather outside the Chelsea FC stadium on a sunny day, with a Matchday Programmes On Sale sign visible.
  • Asda credit card firm Jaja faces 15 per cent loan interest as debt pile swells

    Fintech
    ASDA storefront exterior showcasing the latest promotions and branding in a bustling retail environment
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook