Christmas adverts rated: Which retailer has made the best ad of 2016?
Argos
A gang of multicoloured yetis on ice skates stealing unattended electrical items from a pleasant-looking neighbourhood. Does anything say ‘come and visit our store’ less?
★☆☆☆☆
Aldi
Good-looking food. But the poor carrot, Kevin, who we become attached to in this one-minute advert, is surely destined to meet an unfortunate ending.
★★★☆☆
Ebay
Definitely one for the millennials. Everyone else, likely alienated.
★★☆☆☆
Asda
A simple and amusing set of short adverts likely to create some chuckles over the next couple of months.
★★★☆☆
Morrisons
Very average.
★★☆☆☆
House of Fraser
Unfestive. Probably appealing to those too trendy for tinsel.
★☆☆☆☆
Tesco
Credit deserved for acknowledging that supermarkets get too excited too soon about Christmas. But also quite depressing.
★☆☆☆☆
Barbour
Excellent. As long as you’re a fan of the Snowman.
★★★★☆
Marks & Spencer
Heartwarming story about Mrs Claus. (Read our full review here.)
★★★★☆
John Lewis
Most hotly-anticipated advert of the year lives up to expectation. Not the greatest John Lewis has produced, though. (Read our full review here.)
★★★★☆
Fake John Lewis advert
Probably the Christmas advert of 2016. Sorry, John Lewis.
★★★★★
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