Searches for flights to the US plummeted after Donald Trump was elected president
Whether or not US President-elect Donald Trump's wall will prevent people from entering America, his negative image abroad already has.
Since the election results were announced last week, demand for flights to the US dropped globally, new research has suggested.
The so-called "Trump Effect", calculated by travel search engine Kayak.co.uk, reported the number of searches for flights to the US has plummeted 30 per cent.
In the UK, where the US is one of the most-searched for destinations, demand has fallen nine per cent since Trump was officially announced president-elect.
The weak pound may have also contributed to making travel abroad less appealing for Brits.
Additionally, demand for Trump's hotels has been in flux. After the first debate on 26 September, the business recorded one of the most significant decreases in demand for the whole year, with 24 per cent fewer searches compared to the yearly average.
Demand jumped 10 per cent after both the second and third debates when compared to the week of the first debate, however.