Skip to content
Monday 17 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,720.30
-0.28%
DAX
26,338.61
-0.38%
CAC 40
8,579.60
-0.66%
STOXX 50
6,530.45
-0.14%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Monday 28 November 2016 1:22 pm

The UK is a massive digital loser in business, apparently

By: Lynsey Barber

Add as a preferred source on Google

Just one per cent of businesses in the UK are considered "digital winners", with the majority failing to embrace its transformational effects.

The UK lags behind the rest of the world and is considerably less digital than several of its European counterparts, according to a new study of more than 4,000 executives and employees in more than 21 companies around the world by SAP and Oxford Economics.

Around 16 per cent of businesses globally have the characteristics of so-called digital winners – that is, developing millennial executives, diversity and inclusion, as well as using digital technology to make better decisions among other attributes.

Read more: The UK's the fifth most entrepreneurial country in the world

But in the UK, just a tiny minority are considered as such, compared to 41 per cent in Germany, 22 per cent in Spain and 15 per cent in France, while even in Russia, three per cent of firms are classed as digital winners.

These businesses are more likely to report strong revenue and profit, be better at hiring talent and keeping employees happy, as well as having better succession planning.

“The digitalisation of our world has brought about massive changes to the workforce and workplace, and businesses need to rapidly transform to keep up,” said SAP Success Factors president Mike Ettling.

“Our Leaders 2020 study revealed that many executives, both in Europe and other regions of the world, are not yet prepared to successfully lead in the digital age."

The only area where the UK came ahead of the average and other countries in Europe was for engaging and developing employees. However, when it comes to empowering a new generation, just five per cent of UK businesses had millennials at executive level.

Read more: The "forgotten middle" is essential to Britain's digital workforce

“The disconnect with millennial executives is a critical warning signal to senior leaders, and one that puts other concerns raised by the study in focus. The future is knocking at your front door, and you ignore it at your own peril," said Oxford Economics deputy director of thought leadership Edward Cone.

Ettling added: "There’s a substantial opportunity for leaders across Europe and beyond to embrace the notion of becoming more digitally minded and digitally connected. As leaders, we must create an environment where people thrive by enabling them to make data-driven decisions quickly, reducing complexity and bureaucracy, and embracing diversity and inclusion.

 "Digital is not just about adopting technology — it’s about creating a culture of innovation, where exponential outcomes are not just possible but demanded.”

It comes as a new ranking of entrepreneurial countries put the UK at number five. However, the research identified that the culture of entrepreneurship was failing to spread to wider society.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Jobs and Money
  • News

Categories

  • Personal Development
  • Tech

Trending Articles

  • Nanochon Receives Regulatory Approval from Panamá’s Ministry of Health to Initiate First-in-Human Clinical Study of Chondrograft™

  • Analysis: What would Todd Boehly and Mark Walter stake sales mean for Chelsea?

  • We take a food and drink Odyssey through the Square Mile

  • Paramount-Warner Bros deal faces ‘sufficient competition’, says CMA

  • Watchdog takes aim at lawyers blaming juniors for AI blunders

More from Morning Wire

  • 84% of Executives Prioritize AI—So Why Are Employees Still Losing a Full Day a Week to Manual Document Tasks?

    Business Wire
  • ITV says ‘no guarantees’ on jobs after £1.6bn Sky deal

    Media
    Studios revenue rose three per cent to £893m, driven by an 11 per cent jump in external sales to streaming platforms.
  • Sagepath Reply Recognized in the 2026 Gartner® Market Guide for Strategic Website Agencies

    Business Wire
  • DNA Payments Launches DNA Engage, a New Way for Businesses to Connect With Customers

    Business Wire
  • 2026 Open Championship set to double spending in Royal Birkdale

    Sport Business
    Getty Images logo displayed on a digital screen, highlighting the media companys branding and presence in the news industry.
  • Naser Taher Named Among Forbes Middle East’s Top 100 CEOs 2026

    Business Wire
  • LegadoSign Selected by Aberdeen Adviser to Power Secure Digital Onboarding at Scale

    Business Wire
  • WP Engine Partners with Commerce to Help High-Growth Brands Scale Without Starting Over

    Business Wire
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook