Skip to content
Saturday 5 September 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,831.09
0.00%
DAX
26,046.40
+0.17%
CAC 40
8,278.77
-0.09%
STOXX 50
6,392.93
+0.16%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Wednesday 25 January 2017 7:47 am

Pay-as-you-go insurtech startup Cuvva has raised cash from a top VC

By: Lynsey Barber

Add as a preferred source on Google

A fintech startup offering motorists flexible pay-as-you-go insurance by the hour as landed new investment from one of the UK's top venture capitalists.

London-based Cuvva has landed £1.5m seed capital from Robin Klein's LocalGlobal, a backer of Zoopla and Citmapper, to target urban drivers who use their cars infrequently and tapping into the same habits which drive consumers to use on-demand services such as Uber.

Read more: Hungry House is partnering with a startup to help takeaways deliver more

​Cuvva will also launch an innovative new insurance product on top of the original pay-as-you-go concept, with customers offered a monthly subscription which it claims could save drivers up to £1,500 each year. They will then pay just £1.20 per hour when they're using their car and also earn a no claims discount.

Founder Freddy Macnamara said it was unfair that the estimated 6m people who don't use their car very often are getting an unfair deal.

"It was ridiculous that I couldn’t borrow a car for an hour, because of the difficulty of getting short-term cover. I could order an Uber or a Deliveroo to my house, but I couldn’t buy insurance for a short period quickly," he said.

Read more: Digital challenger bank Monese lands $10m

LocalGlobe general partner Ophelia Brown said: “Pay-as-you-go insurance is a long overdue product in the UK, where increasingly the trend is for drivers to use their cars less and less. It’s crazy that people’s premiums haven’t and can’t change to reflect that. Cuvva understands that, just as consumers expect price transparency and flexibility with all other financial services, they should also get that with their insurance."

Since launching at the end of 2015 Cuvva, reinsured by Swiss-Re, has covered 130,000 hours of driving. It brings total funding for the startup to £2m with previous backers including Barclays' Techstars accelerator. Seedcamp, and Nutmeg founder Nick Hungerford.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Markets & Economics
  • News

Categories

  • Markets
  • Tech

Trending Articles

  • Victoria Beckham owed £350,000 by Harvey Nichols

  • M&G: FTSE 100 giant hits out at Rayner’s ground rent cap as it suffers loss

  • Fulham owner Khan sees his £1bn stadium construction project take next steps

  • John Lewis boss: UK economy facing a ‘permacrisis’ 

  • Don’t underestimate the free trade agreement Britain just joined

More from Morning Wire

  • Goldman and Intel back $5.4bn AI video startup

    Tech
    Goldman Sach bosses said that US stocks were increasingly less preferable than those in the UK and Europe.
  • Jenrick pledges reform for small businesses

    Politics
    Robert Jenrick speaking at a podium with BRITISH WORKERS FIRST displayed, gesturing with his right hand.
  • AI startup raises $20m to build ‘digital twins’ of office workers

    Tech
    Modern open-plan office space with employees working at computers, bright lighting, and large windows.
  • Revolut takes step closer to US bank launch after clearing key regulatory hurdle

    Banking
    Revolut CEO Nik Storonsky speaking at a business conference, wearing a suit and tie, addressing financial innovation.
  • Take it from an AI founder, London is where it’s at

    Opinion
    London skyline with The Shard, Walkie Talkie, and Gherkin skyscrapers towering over residential buildings and autumn trees.
  • Corgi Cafe: My day at London’s 24/7 hub for tech bros

    Opinion
    Anna, a young woman, smiles while typing on a laptop at a cafe table with a drink and potted plant.
  • Treasury ‘tells Healey’ to consider tax on banks and oil

    Politics
    Chancellor John Healey smiling, wearing a navy suit, white shirt, and red tie.
  • Nscale doubles London office space as UK staff grows sixfold

    AI
    2024 was a transformational year for GlobalData.
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook