Tesco set to launch discount store brand next week
Supermarket chain Tesco is set to launch a new discount store format next week in a bid to compete with German rivals Aldi and Lidl.
The UK's biggest supermarket advertised recruitment for retail assistants, customer service assistants and manager roles for a new store format in Chatteris, Cambridgeshire, earlier this year.
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Members of the media have been invited to a meeting with chief executive Dave Lewis at the Chatteris site next week where Tesco is expected to unveil the discount format, according to Reuters.
It has been reported that up to 60 stores could be converted into the new brand, which some reports suggested could be named Jacks after Tesco's founder Jack Cohen.
The job advert that was posted over summer said: “The new retail format will be operated separately from the core Tesco business and as such, benefits offered will be different from those offered at Tesco.”
Tesco declined to comment.
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