Skip to content
Saturday 15 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE
MorningWire

European business, markets and politics

FTSE 100
10,750.11
-0.21%
DAX
26,440.31
+0.53%
CAC 40
8,636.80
-0.16%
STOXX 50
6,539.59
-0.09%
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
More
GermanyFranceBankingAIEnergyFintechPropertyCapital Markets
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
  • DE
Tuesday 21 October 2025 12:26 pm  |  Updated:  Tuesday 21 October 2025 12:36 pm

AI bubble will burst unless businesses can grow 25 times the size of Amazon

By: Chris Clothier

Add as a preferred source on Google
AI bubble depicted as a fragile, iridescent sphere on the verge of bursting, symbolizing market volatility and future unce...
Image generated by Chat GPT

When numbers get large enough they cease to make sense, and the scale of investment in AI is already dwarfing the dotcom bubble, says Chris Clothier

Scarcely a day goes by without a new announcement of a huge sum of money to be spent on AI. In early October, Open AI, the company behind ChatGPT, announced a partnership with AMD worth “tens of billions of dollars”. Just before that they announced a deal with Nvidia for $100bn and back in September a deal with Oracle to spend $300bn. These are just OpenAI’s deals. The so-called Hyperscalers – Google, Amazon, Microsoft, Meta and the like – are expected to collectively spend around $500bn per year over the next few years on the build out of AI infrastructure.

We find this all very worrying.

Our first concern is a historical one. Every technological boom in history was accompanied by overinvestment which resulted in a massive misallocation of capital. The results have been similar on each occasion. Society benefited twice over, first from the deployment of a new technology (canals, railways, bicycles, automobiles, telecoms) and second from the oversupply which meant that the costs of that new technology to the end consumer was lower than it would otherwise have been. Those benefits came at the expense of investors who – mostly – did much worse.

It appears that these mistakes are being repeated. The scale of investment is truly astronomical dwarfing the Dotcom bubble. At its peak during the internet / telecoms boom of the late 1990s the annual capex in those sectors was $150 bn per year, roughly equivalent to “only” $300bn today.

Basic maths

We can do some basic maths to get a sense of what revenues would be needed to support the current investments. Assume that the collective spend is $500bn annually through to 2030. That means a cumulative spend of $3 trillion. Assume, charitably, that these assets will have an average life of 10 years. By 2030 that means the annual depreciation charge will be $300bn per year. Companies like Google Cloud and Amazon Web Services (AWS) are already providing AI compute. It seems reasonable to assume their business models offer a reasonable template. So that would suggest operating margins of 20-30 per cent of sales, depreciation of 10-15 per cent, with the balance as operating expenses (55-70 per cent). In turn that implies required revenues of $2-3 trillion per annum by 2030.

When numbers get large enough, I struggle to make sense of them. What does $2-3 trillion actually mean? Well, AWS is the market leader in the provision of cloud computing. It is also one of the most successful corporate “start-ups” in history. It was launched in 2006 and currently has revenues of around $125bn. So, to justify the investment would require growing new businesses the size of 16 to 24 times AWS’s in a little over 5 years.

Read more

AI spending overshadows Alphabet and Tesla earnings

The Competition and Markets Authority said they've heard complaints Google's search advertising costs are higher than expected

Another way of thinking about it is through the prism of US GDP. Today it stands at around $30 trillion, $2-3tn represents between six and 10 per cent of GDP. Where would this spend come from? There are three possible sources. First, it displaces spend from other parts of the economy. Were this to happen then we should expect businesses outside tech in the US to suffer low or no growth as consumer and business spending is diverted. 

Second, AI might be used to cut costs by displacing labour. Fretting over losing jobs to innovation is as old as the discipline of economics. Yet historically, such fears have been overblown: the farm and factory workers of yesteryear become baristas, personal trainers and software engineers of today. But a displacement on such a scale in such a short time would be unprecedented and therefore painful. The newly unemployed would doubtless find work eventually, but it would take time. 

The third possibility is that the advent of AI results in a step-change in the economic growth rate which, in turn, finances the large expenditures required by the industry. That is what AI proponents hope. We are more skeptical. It reminds me of Robert Solow’s quip that “you can see the computer age everywhere but in the productivity statistics”.

What is more likely is that none of these outcomes happen and instead AI revenues dramatically disappoint. The public companies doing the spending on capex generate huge amounts of free cashflow. They will probably continue to generate lots of free cashflow from their core businesses in the future. So markets may overlook any misadventures just as they overlooked the $45bn that Meta spent on the “meta-verse” which, today, is essentially worthless. So this need not be an economic catastrophe. As Jeff Bezos observed this is a “good bubble” by which he meant that – unlike financial manias – the chips purchased, and the data centres built, will eventually be put to good use, even if they produce a poor financial return.

But there are two reasons for caution. First, by several estimates, AI related data centre spend is the only thing keeping US GDP in positive territory. If revenues disappoint and spending is curtailed then US growth could slow rapidly. Second, such disappointment would likely flow through to equity prices. With the US savings rate at historically low levels and private allocations to equities high, even a modest set-back in equity markets could result in a large reduction in end demand. 

Chris Clothier is co-CIO and co-manager at CG Asset Management

Read more

Big Tech faces earnings test after AI spending spree

Googles modern Kings Cross headquarters showcasing innovative architecture in Londons dynamic tech district

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Opinion

Categories

  • Opinion

People & Organisations

  • amazon
  • artificial intelligence

Trending Articles

  • Revolut takes flight with launch of new airport lounges

  • Grandparents fund university degrees to avoid inheritance tax net

  • Brompton Bicycle sues former adviser for ‘professional negligence’

  • Revolut chatbot goes rogue by charging users to cancel subscription

  • It’s not just Jason Arday, most of sociology is a scam

More from Morning Wire

  • AI spending overshadows Alphabet and Tesla earnings

    Tech
    The Competition and Markets Authority said they've heard complaints Google's search advertising costs are higher than expected
  • Big Tech faces earnings test after AI spending spree

    Tech
    Googles modern Kings Cross headquarters showcasing innovative architecture in Londons dynamic tech district
  • AI data centres and defence tech lead investment wave

    Tech
    Business professionals in a modern office discussing a strategic plan with charts and graphs displayed on a large screen
  • Convertr Appoints Greg Jordan as Chief Product Officer to Strengthen Data Governance for Enterprise B2B Programmes

    Business Wire
  • Brightfin Appoints Preeti Shukla as Chief Product and AI Officer

    Business Wire
  • Does the real economy care that much about AI?

    AI
    Tesco store exterior with festive decorations, highlighting its 10-year UK market share high and Q3 sales performance.
  • The GCC’s AI strategy: Inside the region’s $150bn race

    Partner
    Crowd of diverse attendees at GITEX GLOBAL DUBAI tech exhibition, with GITEX signage visible.
  • Anthropic subscriptions overtake OpenAI in the UK, fresh data suggests

    AI
    Smartphone displaying the Claude by Anthropic AI assistant app, showing the app icon and interface.
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Business

  • Markets
  • Banking
  • Technology
  • Energy
  • Property
  • Fintech

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook