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Wednesday 05 June 2019 10:17 am

Apple asks developers to put its new sign-in button above Facebook and Google’s

An Apple logo is displayed at store in Shanghai on May 10, 2019. (Photo by HECTOR RETAMAL / AFP) (Photo credit should read HECTOR RETAMAL/AFP/Getty Images)

Apple is set to ask developers to put its new “Sign in with Apple” button above those of rival services Google and Facebook on iOS apps.

Apple unveiled its new login button at its Worldwide Developers Conference on Monday.

Many users sign in to apps using their Facebook or Google accounts because it saves them the trouble of having to create and remember their new account details.

But using Facebook and Google’s buttons sends data back to their makers about users’ app habits.

Apple’s button will guard users’ privacy by generating a random email address instead of revealing their real one, design guidelines reveal.

Read more: Mark Zuckerberg survives shareholder revolt at annual Facebook meeting

The top placement is important because users often select the default or top option on apps.

Apple will require apps to offer its sign-in button if they want to offer similar options from Facebook or Google.

Apple’s software chief Craig Federighi said on Monday that the new button aims to give users a more privacy.

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It would also give developers a way to offer a fast one-step login without sending their user’s data to another company.

Apple said its login button “will be required as an option for users in apps that support third-party sign-in”.

Read more: Shares fall in Google parent Alphabet as Justice Department probe looms

Ben Wood, chief of research at CCS Insight, said that Apple’s new sign-in button “takes Apple’s stance on privacy beyond a philosophy ”.

“This is a significant challenge to Facebook and Google and will deepen awareness of Apple’s position on privacy.”

Apple declined to comment further.

Facebook and Google declined to comment on the move.

Though Google said it does not require developers to use its own login button for Android apps.

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