Skip to content
Wednesday 12 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE
MorningWire

European business, markets and politics

FTSE 100
10,844.19
-0.17%
DAX
26,391.42
0.00%
CAC 40
8,714.94
0.00%
STOXX 50
6,551.22
0.00%
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
More
GermanyFranceBankingAIEnergyFintechPropertyCapital Markets
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
  • DE
Thursday 28 October 2021 9:40 pm  |  Updated:  Friday 29 October 2021 11:27 am

Apple results: Shares dive after tech giant misses expectations

By: Ilaria Grasso Macola

Add as a preferred source on Google
Apple plans to nearly double its digital advertising business
Apple (Photo by Justin Sullivan/Getty Images)

Apple saw record revenues of $83.4bn (£60bn) in the three months to September but a failure to live up to analyst expectations saw the firm’s shares plummet five per cent almost immediately.

Revenues, though up 29 per cent year on year, were around a billion-dollars shy of Wall Street’s consensus expectations of $85bn, with earnings-per-share of $1.23.

Boss Tim Cook warned of “larger than expected supply constraints” and said he was unsure when supply issues would ease.

“We’re doing everything we can do to get more (chips) and also everything we can do operationally to make sure we’re moving just as fast as possible,” he told Reuters.

According to Cook, supply chain issues are going to cost $6bn in sales in the fourth quarter, as holiday sales will only worsen the situation.

“We’re projecting very solid demand growth year over year. But we are also predicting that we’re going to be short of demand by larger than $6 billion,” he said.

Read more

Wetherspoon shares dive as pub chain warns on profit again

Tim Martin, founder of JD Wetherspoon, speaking and gesturing with an open hand, wearing a blue polo shirt and dark jacket.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Markets & Economics

Categories

  • Business

Related Topics

  • Apple

Trending Articles

  • Five-star Mayfair hotel hit with HMRC winding-up petition

  • Nottingham Forest owner Marinakis sues Crystal Palace for defamation

  • Back to basics: Sainsbury’s gradual retreat from the British high street

  • Hargreaves Lansdown orders staff back to office

  • As it happened: Intel, Arm shares slide; Oil climbs higher

More from Morning Wire

  • Wetherspoon shares dive as pub chain warns on profit again

    Hospitality
    Tim Martin, founder of JD Wetherspoon, speaking and gesturing with an open hand, wearing a blue polo shirt and dark jacket.
  • AI spending overshadows Alphabet and Tesla earnings

    Tech
    The Competition and Markets Authority said they've heard complaints Google's search advertising costs are higher than expected
  • Roasting heat putting Brits off roasts, warns Toby Carvery owner

    Hospitality
    Close-up of a plated roast dinner with meat, roasted potatoes, peas, carrots, and gravy on a white plate
  • Next hikes targets as heatwave boosts sales

    Retail
    Profit at Next rise 13.8 per cent in the first six months of the year
  • Adidas shares plunge after hike in World Cup marketing spend

    Sport Business
    FIFA World Cup 2026 soccer ball on a blue stand with the FIFA logo, on a green grass field.
  • Rolls-Royce share jump as profit beats expectations

    Industrials
    Rolls-Royce is a member of the FTSE 100. Credit - Getty.
  • Logitech Announces Q1 Fiscal Year 2027 Results

    Business Wire
  • Grid operator issues fresh heatwave warning over power supplies

    Energy
    Air conditioning vents in a grid pattern, illustrating cooling solutions during a heatwave
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Business

  • Markets
  • Banking
  • Technology
  • Energy
  • Property
  • Fintech

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook