Skip to content
Tuesday 11 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE
MorningWire

European business, markets and politics

FTSE 100
10,844.19
-0.17%
DAX
26,391.42
+0.26%
CAC 40
8,714.94
-0.13%
STOXX 50
6,551.22
+0.24%
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
More
GermanyFranceBankingAIEnergyFintechPropertyCapital Markets
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
  • DE
Tuesday 05 February 2019 10:37 pm  |  Updated:  Monday 03 June 2019 1:46 am

Apple turnover: Former Burberry chief to leave executive role at iPhone maker

Former Burberry chief executive Angela Ahrendts is to leave her role as Apple's head of retail in April, after five years at the company.

Having led Apple's retail and online stores, Ahrendts will now be chasing “new personal and professional pursuits”.

It was revealed last month that Ahrendts received a total pay packet of $5m (£3.9m) from Apple in 2018, making her one of the company's highest paid executives.

Read more: Cookie jar: Here's how much the Apple CEO earned in his biggest bonus ever

Vice president of people Deirdre O'Brien, who has been at Apple for three decades, will take over Ahrendt's role in a new, combined position as vice president of retail and people. 

Apple said O'Brien will continue to lead the people team, overseeing functions such as talent development, recruiting, employee relations and diversity.

"At Apple, we believe our soul is our people, and Deirdre understands the qualities and strengths of our team better than anyone," said Apple chief executive Tim Cook, who thanked Ahrendts for her service.

"For more than three decades, she has helped keep Apple focused on serving customers and enriching lives. She's an exceptional leader and she's been a vital partner to our retail teams around the world since the very beginning. I am thrilled to work alongside Deirdre in her new role, and I know our 70,000 retail employees will be, too."

Read more: Apple reclaims its title as the world's most valuable public company

Apple's global retail empire spans 35 online stores and 506 physical stores on five continents.

Ahrendts said in an interview with Vogue last month that she missed her time in fashion, but that she had felt a "calling" to work at Apple.

"The last five years have been the most stimulating, challenging and fulfilling of my career. Through the teams' collective efforts, Retail has never been stronger or better positioned to make an even greater contribution for Apple," said Ahrendts.

"I feel there is no better time to pass the baton to Deirdre, one of Apple's strongest executives. I look forward to watching how this amazing team, under her leadership, will continue to change the world one person and one community at a time."

 

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business
  • Retail
  • Tech

Related Topics

  • Apple

Trending Articles

  • Five-star Mayfair hotel hit with HMRC winding-up petition

  • Nottingham Forest owner Marinakis sues Crystal Palace for defamation

  • Back to basics: Sainsbury’s gradual retreat from the British high street

  • Hargreaves Lansdown orders staff back to office

  • As it happened: Intel, Arm shares slide; Oil climbs higher

More from Morning Wire

  • Apple sues Open AI accusing them of stealing ‘trade secrets’

    Tech
  • Mike Ashley’s Frasers circles Burberry in latest luxury swoop

    Retail
    Burberry store facade with classic plaid pattern, logo, display windows featuring mannequins and handbags
  • Burberry revival gets a boost from China and US sales

    Retail
    Burberry fashion show runway featuring models wearing luxury designer clothing and accessories in a stylish presentation
  • Burberry boss faces shareholder revolt over bumper £9.4m pay package

    Retail
    Burberry fashion show runway featuring models in luxury attire showcasing the latest collection in an elegant setting
  • Apple gears up for fresh legal fight with government

    Lawsuit
    Apple unveils new products at recent event showcasing innovative technology and sleek design to global audience
  • JD assembles Ikea chair after rocky period for retailer

    Retail
    Peter Agnefjäll, former IKEA CEO, in a suit, headshot
  • Former Virgin Money chief set to lead Financial Reporting Council

    Accountancy
    Military legal drama JAG 2 courtroom scene with actors in navy uniforms discussing a high-profile case
  • John Lewis boss quits after warnings of ‘really tough’ trading

    Retail
    Two men, one in an olive green coat, the other in a blue blazer, both smiling.
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Business

  • Markets
  • Banking
  • Technology
  • Energy
  • Property
  • Fintech

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook