Skip to content
Friday 21 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,748.16
+0.04%
DAX
25,983.04
0.00%
CAC 40
8,453.09
0.00%
STOXX 50
6,422.06
-0.35%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Friday 08 August 2025 8:00 am  |  Updated:  Thursday 07 August 2025 2:48 pm

Australia put on British and Irish Lions tour of a lifetime

By: Ollie Phillips

Add as a preferred source on Google
Before leaving a rainy Sydney to return to (a sunny!) Blighty, I sat down with fellow rugby fans  in a Darling Harbour bistro to dissect a British and Irish Lions tour which, by all accounts, blew everyone away.
Before leaving a rainy Sydney to return to (a sunny!) Blighty, I sat down with fellow rugby fans  in a Darling Harbour bistro to dissect a British and Irish Lions tour which, by all accounts, blew everyone away.

Before leaving a rainy Sydney to return to (a sunny!) Blighty, I sat down with fellow rugby fans  in a Darling Harbour bistro to dissect a British and Irish Lions tour which, by all accounts, blew everyone away.

It is fair to say that I was within the group of those who had questions as to whether the 2025 tour would be the last to Australia, but following a 2-1 series win for the tourists which could have been a reverse result there’s no doubt the Lions need to return Down Under.

The deciding second Test at Melbourne’s MCG might have been one of the greatest rugby occasions I have ever witnessed, while Sydney was epic despite the weather.

And Rugby Australia chief Phil Waugh will be over the moon with the tour, despite the series loss, given it is set to overturn the organisation’s $36.8m (£18.9m) 2024 deficit and see them return a surplus for 2025.

More than 450,000 tickets were sold for the nine-match tour across Australia, with over 90,000 at the second Test and 80,000 at the third.

Waugh said after the first Test that the touring fans, numbering over 40,000, contributed to over 500,000 pints being drunk in Brisbane while the tourism boost is set to be worth around £250m to the Aussie economy.

Quantity over quality

When the numbers are that good the quality of rugby doesn’t usually matter, but the Wallabies taking the scalp of the British and Irish Lions at the Sydney Olympic stadium and denying the tourists a first unbeaten tour of the professional era has done endless amounts of good PR for the Australian rugby machine.

Read more

What can the Rugby World Cup learn from US nailing of Fifa World Cup?

Getty Images logo displayed on a digital screen against a blurred background, highlighting the brands global presence

Many were suggesting the team should be dropped from the touring roster and replaced with Argentina amid fears the home fans no longer cared about this code of rugby, but with a Rugby World Cup two years away the sport looks like it has so much potential.

And the country itself is such a good one for touring; it has vastly different cities, such as Melbourne and Cairns, to experience; it is culturally very close to the touring nations, and it has the capacity to stage a tour in a way New Zealand cannot – the All Blacks’ 50,000-seat Eden Park would rank behind all but one of the eight stadiums used in Australia on stadium capacity alone.

So with the next tour, to New Zealand in 2029, the only one officially confirmed and signed off there is room to shift the calendar around in a few decades to incorporate the likes of Argentina and a series of pre-tour Tests with France, which have been widely touted. The tour to South Africa in 2033, too, is set to go ahead.

British and Irish Lions roster

But Australia should remain on the roster; it offers a brilliant experience against a host side who, even when they look close to rock bottom, can muster two Test performances which nearly produced the most unlikely of series results.

From Perth to Sydney and the seven matches in between, Australia delivered for the British and Irish Lions, and it looks as if the presence of the famous touring side has done the same for the Wallabies and wider national economy too.

I’ll remember that second Test at “the G”, as the locals call it, for a long time as one of those occasions that just reminds fans, chiefs and everyone in the sport that rugby can be – even for just 80 minutes – the very best sport in the world. It should be a lesson to the game.

Former England Sevens captain Ollie Phillips is the founder of Optimist Performance. Follow Ollie @OlliePhillips11

Read more

South Africa sport minister on Olympics bid, Formula 1, Springboks and LIV Golf

Rugby player in green jersey with Pic n Pay 13 shaking hands with a smiling man in a suit and tie

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Sport
  • News

Categories

  • Sport Business
  • Business
  • Sport
  • The Morning Briefing: SBS x Morning Wire

People & Organisations

  • British and Irish Lions
  • British and Irish Lions 2025 tour
  • British and Irish Lions Women
  • British and Irish Tour
  • Lions Tour
  • Lions tour to Australia 2025
  • Rugby
  • Rugby Union

Trending Articles

  • Jobless Banquet: Youth unemployment surge ‘sends Neets to KFC’

  • Amanda Blanc has worked her magic at Aviva

  • City law firm sues prominent Emirati business family

  • House prices in wealthy London boroughs fall by up to £300,000

  • As it happened: Miners fuel FTSE 100 recovery; oil jumps as Trump claims Strait of Hormuz

More from Morning Wire

  • What can the Rugby World Cup learn from US nailing of Fifa World Cup?

    Sport Business
    Getty Images logo displayed on a digital screen against a blurred background, highlighting the brands global presence
  • South Africa sport minister on Olympics bid, Formula 1, Springboks and LIV Golf

    Sport Business
    Rugby player in green jersey with Pic n Pay 13 shaking hands with a smiling man in a suit and tie
  • Exclusive: Rugby League monitoring Henry Pollock amid £1m Hearn wage demands

    Sport Business
    A young man with blonde hair and a dark shirt, clenching his fist and smiling, likely celebrating or cheering.
  • Fifa want to sell the family silver but should World Rugby do the same?

    Sport Business
    New Zealand All Blacks rugby players performing the Haka pre-game with arms raised and intense expressions
  • Sorry Hearn, Northampton Saints idiots if they pay Pollock £1m

    Sport Business
    GettyImages 2282147422
  • London City 7s sign up Springbok-producing powerhouse varsity team

    Sport Business
    Siya Kolisi, Springboks captain, in a green and gold rugby jersey during a match
  • Free-to-air bonanza boon for fans, sport and marketers

    Sport Business
    Getty Images collection number 2284379076 featuring diverse business professionals in a collaborative meeting setting.
  • Inside the London workshop that made Hundred, FA Cup and World Cup trophies

    Sport Business
    Thomas Lyte designer polishing intricate gold ceremonial helmet detail with a rotary tool.
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook