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New digital bank picks Starling name: “It will look more like Facebook than a bank”
A digital bank being set up by ex-AIB banker Anne Boden has picked the name Starling for its brand.
Boden hopes to gain the first part of the licence in late spring 2015, before raising the roughly £100m of capital needed and getting a full licence at the end of next year.
The bank will offer one service – a digital current account.
“It will look more like Facebook than a bank – we will target people who live on their iPhones,” said technology chief Tom Blomfield.