BA’s business-only flights launched at City Airport
BRITISH AIRWAYS (BA) yesterday launched its premium-class only flights from London to New York, as its chief executive said the route would be profitable within a year.
The flight, which comes as passengers shun upper-class flying in a bid to save cash, goes from London City airport, and stops in Ireland. The flag-carrier has traditionally made most of its revenue from premium ticket sales.
The service will cost those wanting a return trip, in a fully-flat bed from £1,901.10. Analysts say tickets average out at £4,000.
BA has dismissed criticism that the era of premium travel is over, and expects demand to be high.
“It’s a difficult environment, but I think this is a measure of confidence,” said boss Willie Walsh.
Customers will be able to arrive at the airport up to 15 minutes before departure.