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Friday 28 October 2016 8:59 am

BHS has launched its first clothing range since undergoing an online makeover

By: Rebecca Smith

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It's that moment we've all been waiting for.

No, not the latest development in the Frank Field MP vs. Sir Philip Green feud, as exciting as that has been so far. But the unveiling of BHS' first clothing range, since the retailer moved online.

It's starting by rolling out a small number of women's and men's pieces, but there are plans in the works to "significantly ramp up" the number of items going forward. A children's range will also be launched on 11 November.

Read more: BHS administrators track millions taken out of retailer by Dominic Chappell

BHS buying director Sara Bradley said: "The collection is very tight but we will be adding collections regularly to expand the offer including children's character products and women's day to evening party wear in autumn/winter."

But fear not, those who hate change. Selected best-selling items that the old BHS sold are also being continued through to the new business, including the "mix and match" tailoring range in womenswear with £32 jackets and £15 trousers and skirts. Phew. 

Despite a difficult end to its bricks-and-mortar days, the recently relaunched online retailer had some good news earlier this month, when it revealed customers spent more on their individual orders in its first week of trading. The average order value rose to £65 between 29 September and 5 October, up from £50 on its old website before the company stopped trading. 

And around 40 per cent of the traffic came through the previously unavailable mobile channel.

The site has launched two Christmas ranges and kitchen and dining ranges since opening for business at the end of last month, with solely UK suppliers and 84 employees.

Read more: BHS.com's average order value jumps in its first week of trading

The former high street stalwart returned as an online retailer after Qatari business group Al Mana Group picked up the collapsed BHS' 70 overseas stores and the website. 

The collapse of the retailer affected 11,000 jobs, 22,000 pensions and kicked off a parliamentary inquiry.

Oh, and it's also seen quite the spat between Frank Field MP, chair of the work and pensions committee and Sir Philip Green (who sold BHS to Dominic Chappell for £1). MPs voted to strip Sir Philip Green of his knighthood last week (though the vote's not binding).

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