Big in Japan: More British chicken will head to the ‘land of the rising sun’
The UK has bagged a £65m market access deal with Japan which will see more British chicken served on Japanese tables over the next five years.
The agreement, which is estimated to be worth up to £13m per year, will see UK farmers ship poultry to the world’s third-largest economy.
International trade minister Ranil Jayawardena said: “Today’s announcement builds on our trade deal with Japan which has helped to secure new wins for our brilliant food and drinks industry and boost trade between our two nations, which was worth over £24bn in 2020 alone.”
Japan has a particularly rigorous food safety and import control process, which places the UK’s post-Brexit meat standards in good stead.
The UK already has export deals with the fellow island-state for pork, beef and lamb.
The latest deal allows for both fresh and cooked chicken products, as Japan’s appetite for poultry has been on the rise in recent years.
Post-Brexit Britain has been “working hard” to open new markets for its agriculture and food businesses, food minister Victoria Prentis said.