Tank on the streets of London as BrewDog tries to raise £4m from beer drinkers | Morning Wire

There’s a tank in the City today, as BrewDog launches an attempt to raise £4m by selling shares directly to beer drinkers (release). The crowdfunding scheme – Equity for Punks – sees the company attempt to sell 42,000 shares at £95 each.

Share owners will be given a lifetime discount on BrewDog’s portfolio of craft beers.

The brewer has previously raised £2.2m through its Equity for Punks scheme in 2011, which it says it the world’s most successful independent crowdfunding programme to date. The firm hires 187 staff and expects turnover to hit £20m in 2013.

@brewdog helping keep London safe or looking for unusual parking ticket? #tankinthecity #london #equityforpunks pic.twitter.com/Uom9IJ9nK4

— Pete (@Petebaino) June 20, 2013

Brew Dog hanging outside the office…in a tank! pic.twitter.com/l7c7jIEJem

— Greer (@sfdcsocial1) June 20, 2013

Tank rolling down to Moorgate @brewdog pic.twitter.com/NLkzqCaD53

— Don Stewart (@donsbot) June 20, 2013

hahahah turns out that Tank (pic.twitter.com/RiyFOFDmsn) i saw was a @brewdog promotion. Brilliant!

— Abhijit (@19abby) June 20, 2013