Skip to content
Friday 7 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE
MorningWire

European business, markets and politics

FTSE 100
10,886.58
+0.17%
DAX
26,250.93
+0.42%
CAC 40
8,706.15
+0.07%
STOXX 50
6,518.22
+0.24%
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
More
GermanyFranceBankingAIEnergyFintechPropertyCapital Markets
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
  • DE
Friday 07 January 2022 8:00 am  |  Updated:  Thursday 06 January 2022 10:19 pm

BNPL firms welcome regulation as clampdown looms

By: Charlie Conchie

City Editor

Add as a preferred source on Google
London shoppers

Buy Now Pay Later (BNPL) firms have welcomed impending regulation of the sector as the Government prepares to clamp down following a consultation which closed yesterday.

Klarna and Clearpay both claimed the time was right for regulation and confirmed they had submitted recommendations on new rules to the Treasury. 

Alex Marsh, Head of Klarna UK, told Morning Wire in a statement: “The HMT consultation is an important step forward in regulating BNPL, which we have long called for.

“At Klarna we have not waited for regulation; we already operate to the highest standards, including making it absolutely clear at the checkout and in our Ts and Cs that we offer interest free credit products along with upfront repayment plans and the consequences of missed payments.”  

Marsh said that rules were “badly needed” as banks begin to enter the BNPL space, “bringing with them dirty tricks and double-digit interest rates.”

Clearpay said: “We believe that bespoke regulation of BNPL is needed to provide proportionate consumer protection. To ensure clarity and consistency for consumers, retailers and BNPL providers, a definition of BNPL must be developed within legislation.”  

The firm said it had recommended that a new definition of BNPL be created in legislation which defined it as a “credit agreement made under deferred payment credit arrangements”. 

It also advised that a new set of bespoke rules was created that ensured consumer protections and outcomes while allowing the sector to grow and innovate. 

The consultation was opened following a review of the BNPL sector last year by former Financial Conduct Authority (FCA) boss Chris Woolard which found that change was “urgently needed” to protect consumers.

New rules are likely to come into force later this year or in early 2023.

Read more

A £3bn reckoning that will reshape buy now, pay later

Klarna IPO trading buzz with stock charts and investors analyzing market trends in a professional setting

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Corporate News

Related Topics

  • Treasury

Trending Articles

  • Rupert Lowe axes pensions triple lock and pledges tax cuts in economic plan

  • Revolut founder’s wealth set to balloon amid talks of share award at $500bn valuation

  • As it happened: Stocks rise as oil fluctuates after Red Sea attack; US-Iran deal ‘being circulated’

  • Liverpool owners tipped to sell – but not to Amazon boss Bezos – by former CEO

  • WPP slashes jobs as revenue continues to fall

More from Morning Wire

  • A £3bn reckoning that will reshape buy now, pay later

    Regulation
    Klarna IPO trading buzz with stock charts and investors analyzing market trends in a professional setting
  • BNPL regulation is proof that industry and regulators can work together successfully

    Opinion
    Woman using Zopa Bank credit card and smartphone app, demonstrating digital banking on-the-go features.
  • How the boss of Zilch became UK fintech’s power broker

    Fintech
    Zilch CEO discusses company strategy and future plans during an online interview on a business news platform.
  • City watchdog eyes rules overhaul for UK asset managers

    Regulation
    The FCA has appointed Liam Coleman interim chair of the FOS.
  • Chrysalis marks down Starling stake again and reduces Klarna holding

    Banking
    Hand inserting a turquoise Starling Bank PCA debit card with Mastercard logo into a brown wallet.
  • Airlines clash over Heathrow regulation

    Aviation
    Delta Air Lines aircraft at Heathrow Airport with regulatory compliance signage visible on the runway
  • FCA eyes tougher AI rules as Brits turn to chatbots for financial advice

    AI
    An all-party parliamentary group said on Tuesday that the FCA's treatment of both internal and external whistleblowers was “alarming”.
  • ‘Social value’ procurement rules are an absurd waste of time and money

    Economics
    Tunnelling for the Euston link finally kicks off this week.
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Business

  • Markets
  • Banking
  • Technology
  • Energy
  • Property
  • Fintech

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook