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Tuesday 13 April 2021 7:26 am  |  Updated:  Tuesday 13 April 2021 7:56 am

Boohoo coughs up £72 million for new Soho office

By: Hannah Godfrey

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The Soho office set Boohoo back £72m. Source: Endurance Land.

Boohoo has bought a new office in Soho in London’s West End for £72m, which will house approximately 600 staff.

The office, located at 10 Great Pulteney Street, will become home to all London-based product, marketing, technology and central support teams, and offer flexible working for Boohoo staff.

In an update this morning, Boohoo said that since the acquisition of Karen Millen and Coast brands in 2019, and more recently the acquisitions of Oasis, Warehouse, Debenhams, Dorothy Perkins, Burton and Wallis, its presence in London has grown significantly.  

The online fashion giant bought the Arcadia brands and Debenhams out of administration when the coronavirus wreaked havoc on the high street and many retailers struggled to survive.   

Read more

Debenhams owner could sell brands to slash debt

Debenhams Group was rebranded from Boohoo Group earlier this year

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