Skip to content
Tuesday 11 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE
MorningWire

European business, markets and politics

FTSE 100
10,844.19
-0.17%
DAX
26,391.42
+0.26%
CAC 40
8,714.94
-0.13%
STOXX 50
6,551.22
+0.24%
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
More
GermanyFranceBankingAIEnergyFintechPropertyCapital Markets
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
  • DE
Friday 25 October 2024 7:54 am  |  Updated:  Friday 25 October 2024 9:27 am

Boohoo hits back at Frasers after bid to install Mike Ashley as chief

By: Jack Mendel

Add as a preferred source on Google
Mike Ashley's Frasers Group owns 27 per cent of Boohoo.
Mike Ashley's Frasers Group owns 27 per cent of Boohoo.

Boohoo has hit back at Mike Ashley’s Frasers Group after the retailer sent out an open letter yesterday vowing to install him as its new chief.

The fast-fashion giant said it was making the announcement to issue “clarification” on matters raised by Frasers yesterday, including accusations of “long-term mismanagement” which has led to “value destruction“.

In a letter to the firm, Frasers said Boohoo had a “leadership crisis”, and warned that Boohoo’s “debt refinancing are wholly unsatisfactory”, calling it “a backwards [move] for the company and an appalling outcome for shareholders.”

It also said “long-term mismanagement” had led to the collapse of Boohoo’s share price, down almost 30 per cent in the year to date and 17 per cent in the last three months alone.

Frasers further accused Boohoo of ignoring requests for meetings, saying: “We recognise stone-walling when we see it, and these tactics of ‘delay and ignore’ are no longer tolerable in the context of the continued value destruction that the board is overseeing at Boohoo.”

Hitting back, Boohoo said its board had “neither delayed responding to Frasers’ requests for board representation nor ignored them”.

Boohoo said Frasers’ wish for Ashley to be made chief executive was first raised on Friday 18 October, raising concerns that Ashley is a 73 per cent shareholder in Frasers.

In addition, Frasers owns a 23.6 per cent stake in rival ASOS, and the firm flagged that both Frasers and ASOS operate in similar markets to Boohoo.

Read more

Hugo Boss urges investors to reject £1.7bn bid from Mike Ashley’s Frasers

Mike Ashley in a business suit at a corporate event, discussing strategic plans, surrounded by executives and media personnel

“These are important facts that need to be taken into account and carefully considered by the board,” the company said.

Boohoo added that it had been willing to meet “in a constructive manner”, but the firm had “been clear with Frasers that before any appointment can be made, appropriate governance will be required to protect the company’s commercial position and the interests of other shareholders.”

“Boohoo has sought assurances from Frasers in this regard and they have not to date been provided,” it said.

It also said “Frasers’ characterisation of Boohoo’s recent debt refinancing is inaccurate and unfair”, insisting the move “provides certainty” for the company around its future requirements and is supported by its existing group of high street banks.

AJ Bell investment director Russ Mould said: “Boohoo has responded robustly to Frasers’ bid to install Mike Ashley as its new CEO, none too subtly questioning if Ashley at the helm is in the interests of shareholders other than Frasers and batting back criticism of its recent refinancing.”

“In the meantime the company has pointedly outlined plans to continue with its own search for a replacement for current boss John Lyttle.”

“Boohoo continues to review the validity of the requisition for a meeting to vote on Ashley’s appointment as CEO but, based on past form, the retail tycoon is unlikely to disappear quietly whatever Boohoo’s response so we can expect this saga to run for some time to come.”

Read more

Frasers slams ‘nonsense rumours’ over Harvey Nichols bid

Michael Murray addressing the audience at a business conference, wearing a tailored suit and speaking at a podium with a m...

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business

People & Organisations

  • Asos
  • Boohoo
  • Frasers
  • Mike Ashley

Related Topics

  • Boohoo

Trending Articles

  • Five-star Mayfair hotel hit with HMRC winding-up petition

  • Nottingham Forest owner Marinakis sues Crystal Palace for defamation

  • Back to basics: Sainsbury’s gradual retreat from the British high street

  • Hargreaves Lansdown orders staff back to office

  • As it happened: Intel, Arm shares slide; Oil climbs higher

More from Morning Wire

  • Hugo Boss urges investors to reject £1.7bn bid from Mike Ashley’s Frasers

    Retail
    Mike Ashley in a business suit at a corporate event, discussing strategic plans, surrounded by executives and media personnel
  • Frasers slams ‘nonsense rumours’ over Harvey Nichols bid

    Retail
    Michael Murray addressing the audience at a business conference, wearing a tailored suit and speaking at a podium with a m...
  • Mike Ashley’s Frasers muscles in on Harvey Nichols sale

    Retail
    Harvey Nichols storefront featuring elegant window displays and seasonal decorations in a bustling city setting
  • Mike Ashley’s Frasers circles Burberry in latest luxury swoop

    Retail
    Burberry store facade with classic plaid pattern, logo, display windows featuring mannequins and handbags
  • Mike Ashley’s Frasers feels lift from takeover spree

    Retail
    Mike Ashley, founder of Frasers Group Plc. Photographer: Chris J. Ratcliffe/Bloomberg via Getty Images
  • Mike Ashley’s Frasers ups stake in Hugo Boss as takeover pressure mounts

    Retail
    Mike Ashley in a business suit at a corporate event, discussing strategic plans, surrounded by executives and media personnel
  • Debenhams owner could sell brands to slash debt

    Retail
    Debenhams Group was rebranded from Boohoo Group earlier this year
  • Next and Frasers go head to head for control of Harvey Nichols

    Retail
    Harvey Nichols luxury department store at night, illuminated by golden lights and festive window displays.
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Business

  • Markets
  • Banking
  • Technology
  • Energy
  • Property
  • Fintech

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook