Skip to content
Sunday 13 September 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,650.44
+0.39%
DAX
25,568.56
+0.82%
CAC 40
8,179.77
+0.78%
STOXX 50
6,325.13
+0.90%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Monday 18 October 2021 6:30 am  |  Updated:  Monday 18 October 2021 3:11 pm

Boris Johnson won because people were tired of Brexit – bringing it back won’t help him

The Conservative Party Win A Clear Majority In The UK General Election
Prime Minister Boris Johnson arrives back at 10 Downing Street after winning the 2019 election. (Photo by Stefan Rousseau - WPA Pool/Getty Images)

David Frost, the UK’s Brexit Minister, used a speech last week to threaten to suspend parts of his own Brexit deal with the EU unless changes to the Northern Ireland Protocol could be agreed.

The speech has ratcheted up tensions on a debate that had largely dropped off the agenda since the outset of the pandemic, apart from that brief moment on Christmas Eve when we, you know, agreed the Brexit deal.

If we put aside the arguments for or against negotiating new Brexit arrangements, there is a big political risk to the government in reopening this old wound.

It is undeniably true that Johnson won the 2019 election off the back of Brexit. In polling by Opinium both before and during the campaign, the public consistently told us it was one of the top issues facing the country.

Johnson was able to build his winning coalition by developing two arguments on the issue which has defined British politics for the better part of the last decade.

Firstly, he used the months preceding the election to make it clear to hardened Leave voters that he was best placed to achieve a “proper Brexit” that honoured the results of the referendum.

He did this by, among many other things, making it perfectly clear that he was happy to leave the EU without a deal by going to war with Parliament, not to mention the courts, over the prorogation.

However, getting these hardened Leave voters onside wouldn’t have been enough to achieve such a substantial majority. By the time of the last election the majority of voters thought Brexit was a mistake and told pollsters they would have voted Remain if they could vote again. A notable minority of those who voted Leave also took a position on Brexit that was substantially softer than the Prime Minister’s.

Read more

Are Labour Chancellors really still blaming Liz Truss?

John Healey speaking at a podium with the UK Royal Coat of Arms, gesturing with his left hand during his speech.

But after months of bickering, chaos, and a constitutional crisis, these middle ground Brexit voters were willing to compromise and support a man who they believed could make the issue go away.

This is why the government’s main slogan during the election campaign wasn’t “isn’t our deal great” but that it was an “oven ready deal” that would “get Brexit done”.

Ultimately, this meant that the government didn’t only win the support of the vast majority of Leave voters, but also managed to hold onto the support of around one in five Remain voters, who really just wanted to stop hearing about it.

And herein lies the political risk – if the government was elected because they could get Brexit done quickly, they can’t end up in a situation where Brexit looks like it still isn’t done.

It also comes at a time when some Leave voters are questioning the benefits of Brexit. Over half of Leave voters think Brexit is going badly, and 43 per cent at least party blame Brexit for the recent HGV shortages.

Of course, a David Frost speech alone isn’t enough alone to start moving the dial.

It could be that the government quickly finds a new compromise with the EU and the issue quickly drops back off the agenda.

But the Conservatives certainly have nothing to gain from the B word once again dominating the news – and potentially have a lot to lose.

Read more

Labour calls for Mayor to explore London Stadium sale to West Ham

Wide view of an empty London Stadium, home of West Ham United, with a bright blue sky visible through its open roof.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Opinion

Categories

  • Opinion

Trending Articles

  • Wetherspoon boss: ‘Not up to Burnham’ to choose who is on the high street 

  • Badger Beer maker Hall & Woodhouse doubles profit ahead of tie-up with James May

  • Four interest rate hikes loom despite surprise economic growth

  • Primark sales slip as owner dresses up retailer for demerger

  • Barclays faces legal scrutiny over role in £90m ‘Ponzi scheme within a Ponzi scheme’

More from Morning Wire

  • Are Labour Chancellors really still blaming Liz Truss?

    Opinion
    John Healey speaking at a podium with the UK Royal Coat of Arms, gesturing with his left hand during his speech.
  • Labour calls for Mayor to explore London Stadium sale to West Ham

    Sport Business
    Wide view of an empty London Stadium, home of West Ham United, with a bright blue sky visible through its open roof.
  • FTSE 100 Segro agrees to £14bn takeover by Prologis

    Property
    David Sleath, Chief Executive Officer, delivering a speech at a business conference with a focused expression.
  • On This Day : Reagan declares: “We begin bombing in five minutes”

    Opinion
    Ronald Reagan speaking at a podium with microphones, holding a paper, family photos visible in the background
  • Mead Johnson Welcomes Defense Verdict in Inman Case

    Business Wire
  • As Sir Keir Starmer quits parliament, will Zack Polanski replace him?

    Politics
    Keir Starmer addressing the media at a press conference, wearing a navy suit, discussing recent political developments.
  • On this day: ‘We begin bombing in five minutes’ – Reagan’s accidental broadcast

    Opinion
    Ronald Reagan at a podium in Washington in 1982, pointing to his right while speaking.
  • AI powerhouses are betting on London’s future

    Opinion
    Aerial view of Kings Cross St. Pancras station and square, London, with people, buses, and surrounding buildings.
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook