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Friday 24 June 2016 12:50 pm

“It’s started… #Armageddon”: Brexit claims This Morning and Loose Women as early victims

By: William Turvill

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The Remain campaign said it would be bad. And for some, the effect of Brexit has already led to #Armageddon.

It's been a difficult morning for ITV. As well as experiencing a 19 per cent fall in shares this morning, fans have also hit out at the broadcaster for – dun, dun, dun – cancelling This Morning and Loose Women to dedicate coverage to the referendum. 

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This Morning broke the news to fan on Twitter. And some didn't take it well.

As Britain has voted to leave the European Union ITV will be replacing @itvthismorning with continuous news coverage of the historic vote.

— This Morning (@thismorning) June 24, 2016

https://twitter.com/mwahmwahdarling/status/746229684673748992

and they told us nothing will change its already happening @itvthismorning not on today I can't cope with change. #arrgghh

— Victoria Davies (@scallywagsmum) June 24, 2016

https://twitter.com/emiliegascoigne/status/746277841352941569

Read more: Channel 4 and ITV news producer takes stride towards 2020 vision

Loose Women also broke the news to fans on Twitter.

Due to the #Brexit vote, @ITV will be airing rolling news coverage this morning and there will be no live Loose Women today.

— Loose Women (@loosewomen) June 24, 2016

Leave made no mention of this

— Jonathan Corke (@JonathanCorke) June 24, 2016

At least there's one positive thing to come from #brexit

— Cormac (@CormMc) June 24, 2016

well I definitely did not vote for that!!

— Shona Sweeney Yoga💙 (@sweeneysho) June 24, 2016

@loosewomen @ITV pic.twitter.com/LYXCVssuXr

— Jack (@JackOnRainbows) June 24, 2016

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