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Bringing business to the bedroom
Research by T-Mobile shows that over half of small business owners are most likely to turn to their husband or wife for business advice. Partners are trusted over accountants, trade bodies, other small businesses and bank managers as a source of straight talking advice. Behavioral expert Judi James explains that this is because: “Psychologically, talking to our partner is the closest thing we have to talking to ourselves. They become a vital sounding-board as well as an actual adviser.”