Skip to content
Monday 24 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,845.54
+0.27%
DAX
26,077.47
-0.23%
CAC 40
8,453.32
-0.37%
STOXX 50
6,442.55
-0.30%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Tuesday 28 February 2023 7:00 am  |  Updated:  Tuesday 28 February 2023 7:08 am

Brits forced to cut £14,000 off house prices to achieve sale, new data reveals

By: Laura McGuire

Add as a preferred source on Google
More than two-thirds of a government fund aimed at creating thousands of new homes in the UK remains unspent, despite launching over six years ago. 
In 2017, the British government launched a £4.2bn Housing Infrastructure Fund to help unlock 324,000 new homes.

Brits are being forced to accept an average cut of £14,000 on the price of their homes to achieve a sale, according to new figures from real estate firm Zoopla.

More than four in 10 (41 per cent) homes currently listed for sale on Zoopla have had their asking prices reduced to attract buyers, the website said.

Zoopla said annual house price inflation has slowed to 5.3 per cent, down from 8.6 per cent last year.

“Discounts to asking price have widened and while 4.5 per cent discounts are manageable, if these were to widen further then this would point to a greater likelihood of larger house price falls,” Richard Donnell, executive director at Zoopla said. “We believe the market remains on track for a soft landing in 2023 with modest price falls of up to 5 per cent and one million housing sales.”

However, while some are slashing the asking price for their homes, separate research from Halifax revealed found house prices have made significant gains during the pandemic.

It found house prices have risen by 20.4 per cent over the last three years compared to just 7.8 per cent in the three years prior to the pandemic. 

In London, these figures saw the biggest increase, up by £90k for semi-detached homes and £69k for terraced homes. 

It comes as the surge in house prices since the beginning of the Covid-19 pandemic has outpaced wage increases over the same period, making it much less affordable for people, especially first time buyers, to buy a home.

Mortgage providers typically decide whether or not to lend a prospective buyer cash based on whether home prices are above or below a multiple of their income.

People have been priced out of the market due to home prices racing ahead of stagnating wages.

The Bank of England has also kicked interest rates higher ten times in a row to four per cent, a 15-year high, to tame inflation, which is running in the double digits, sending mortgage rates higher.

Read more

House prices suffer biggest August slump in eight years 

Aerial view of colorful residential houses built on a hillside, nestled among green trees, representing housing markets

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Property

Trending Articles

  • Can debt-ridden Morrisons become a Big Four supermarket again?

  • Ratcliffe’s Ineos saves Runcorn plant

  • Amazon says it buys books in bulk to ‘improve products’

  • FTSE 100 Live: Stocks rally; US to unveil ‘economic D-Day’ Iran sanctions

  • HMRC mansion tax inspectors to target homes for property valuations

More from Morning Wire

  • House prices suffer biggest August slump in eight years 

    Property
    Aerial view of colorful residential houses built on a hillside, nestled among green trees, representing housing markets
  • Oil price falls but Trump and Iran clash on negotiations claim

    Markets
    Donald Trump smiling in a blue suit and tie with an American flag pin, US flag in background
  • Brits think supermarkets are profiteering – despite slowing food inflation

    Retail
    Shopper with red backpack and blue basket walking through a supermarket aisle filled with groceries
  • Burnham’s crackdown on ‘price-gouging’ splits supermarkets 

    Retail
    Every Lidl helps: Tesco looses appeal in the supermarket logos dispute
  • Morrisons pledges to slash prices as price war intensifies

    Retail
    Shopper holding a basket filled with Morrisons groceries, including tortilla chips, bread, and flour, next to an Unbeatabl...
  • Aldi boss wades into supermarket ‘price-gouging’ row

    Retail
    Giles Hurley, Aldi UK CEO, stands in a supermarket produce aisle with fresh fruits and vegetables.
  • Retailers hit back at Healey’s ‘profiteering’ threat

    Retail
    Chancellor John Healey smiling, wearing a navy suit, white shirt, and red tie.
  • Picky Brits: Heatwave fuels surge in finger food spending

    Retail
    Tesco quiche, cured meats, olives, and dip on a wooden board, ready for a party or meal.
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook