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Wednesday 28 September 2022 7:20 am  |  Updated:  Wednesday 28 September 2022 4:52 pm

Burberry creative chief Tisci steps down as Brit Daniel Lee takes over

By: Morning Wire Reporter

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Riccardo Tisci, the creative brain behind iconic British fashion brand Burberry, is set to step down from his role at the end of this month after five years as he hands over the reins to British designer Daniel Lee, the firm announced today.

Tisci, who has been credited with re-energising Burberry, will be stepping down as Chief Creative Officer and leaving the company at the end of this month as Daniel Lee takes over on October 3rd.

The announcement comes just one day after Burberry held its postponed London fashion week show, postponed because of the death of the Queen.

Bosses at the London-listed luxury firm said Tisci had played a “pivotal role in repositioning Burberry during his tenure.

“He has enhanced our creative language, modernised and elevated our product offer and brought a new generation of luxury customers to our brand,” said boss Jonathan Akeroyd.

“On behalf of everyone at Burberry, I would like to thank him for his creative leadership and wish him the very best for the future.”

Lee said he was “honored to join Burberry”  where he will look to build on Riccardo’s legacy.

“I am very excited to be returning to London, a city that champions pioneering creativity and that continues to inspire me,” he said.

The firm is now set to make an announcement about Riccardo’s replacement imminently.

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Mike Ashley’s Frasers circles Burberry in latest luxury swoop

Burberry store facade with classic plaid pattern, logo, display windows featuring mannequins and handbags

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