Skip to content
Friday 7 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE
MorningWire

European business, markets and politics

FTSE 100
10,867.89
-0.19%
DAX
26,140.13
0.00%
CAC 40
8,699.71
0.00%
STOXX 50
6,502.56
0.00%
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
More
GermanyFranceBankingAIEnergyFintechPropertyCapital Markets
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
  • DE
Wednesday 01 November 2023 4:21 pm  |  Updated:  Wednesday 01 November 2023 6:30 pm

Can ChatGPT replace a financial adviser?

By: Heather Rydings

Add as a preferred source on Google
Developing trust in artificial intelligence is crucial if more small businesses are going to integrate the new technology in their operations, the UK's tech minister has said.
More than half of Britain’s small and medium-sized firms are beginning to use artificial intelligence (AI) to grow their business, but a "lack of understanding" still lingers for some, according to new research.

A recent study found that a majority of UK investors would be comfortable with taking investment advice from an artificial intelligence bot – so Morning Wire decided to quiz ChatGPT on what moves we should be making.

A common catchphrase among traders is “buying the dip” the strategy centres around buying a stock after it has declined in value in the hope that a profit can be made if the price moves higher again.

Short-term traders may look for small dips and bounces, while other investors may look for deep troughs to buy and then hold on for years in the hope of profiting off larger upside moves. But what does ChatGPT think of this famously risky strategy?

The bot first made it clear that all investments involve risk, and that there are no guarantees of profits.

Nonetheless, the Microsoft-owned bot encouraged me to focus on the long-term, warning me that timing the market can be “emotionally challenging” and often leads to poor investment decisions. It cautioned that I should avoid putting all my eggs in one basket, “even if the price seems attractive.”

When asked what the best strategies were, the bot told me to keep things diverse and invest long term. ChatGPT, it appears, is a rather cautious and sensible financial adviser. 

Should I invest in the UK property market?

But what about more specific questions? What kind of things should I invest in? Could the UK property market be a good long-term investment for me?

It informed me that the UK was an “attractive destination” for property investment with a consistent demand for rental properties. It also noted that real estate could be a good hedge against inflation as property values and rental income tend to rise with inflation. 

A pretty sound investment then, according to ChatGPT, though the closure of several UK property funds over the past month paints a slightly less rosy picture of the market. 

For Riz Malik, a director at mortgage broker R3 Mortgages, “not even an exorcism” could expel the “pernicious spirits” that currently possess the UK property market. In his view, it was done for.  

“Another rate hold coupled with a stamp duty incentive in the Autumn Statement may result in a dead cat bounce. But with more ghoulish economic data ahead, people will continue to sit on their hands,” he said. 

Maybe the bot could be a little off on this one?

Should I invest in AI stocks?

What about investing in its own technology? Is artificial intelligence what we should bet on? Could AI make me rich?

ChatGPT informed me that AI-related stocks and investment could be volatile and that investment in emerging technologies requires a long-term perspective. 

Read more

The Octus MCP Connector Puts the Most Expansive, Accurate and Verified Credit Intelligence and Data Directly Inside Claude, ChatGPT and Other LLMs

“While AI has the potential to revolutionise various industries, the full impact might take years or even decades to materialise. Patient, long-term investors are often better positioned to ride out market fluctuations,” it said.

But once again ChatGPT decided it would be best to avoid giving me any direct advice, telling me to seek advice from a financial professional. 

So what were the experts saying?

UBS expects global AI demand to grow to $300 billion in 2027 from just $28 billion last year, adding that this may end up being a conservative forecast.

It warned, however, that rich valuations may limit any near-term upside. As a result, it encouraged investors to maintain exposure but balance their optimism against other portfolio considerations.

“AI is likely to prove a transformative technology in the long term, but predicting its short-term impact on share prices is by nature speculative and subject to swings in sentiment. So we retain a selective approach toward the tech sector,” UBS said.

Should I invest in Chinese firms?

ChatGPT warned me that investing in China comes with “unique risks and challenges” that I should “carefully consider.” It encouraged me to consider the volatility of financial markets, the fluctuations in the Chinese yuan and the changing and complex regulatory backdrop in the nation. 

The bot once again urged me to spread my risk and diversify my investments and to keep thinking long-term.

Measured advice. But how did this compare to the view of the experts?

Analysts at UBS acknowledged that negative headlines and market volatility have plagued China this year, leading many international investors to head for the exit, but they still felt that recent supportive policy and nascent improvements in the economy show that China was heading in the right direction.

“We need to be realistic and practical, but we anticipate sustainable growth will once again be established,” the Swiss investment bank said, encouraging a multi-asset approach that would allow investors to stay through the “ups and downs of an economic cycle” with “much lower volatility.”

For analysts at JPMorgan the “right way” to invest in China was to focus on areas where there is policy support, such as hard technology and the energy transition. It also encouraged a long-term approach, noting that short-term high volatility was normal in Chinese markets. 

“Instead of the factory of the world, we should think of China as a country of global consumers. It represents a unique opportunity for diversification.”

Read more

Cognita Reply Named an OpenAI Advanced Partner to Accelerate Enterprise Adoption of Frontier AI

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Morning Wire Content
  • Investing

Trending Articles

  • Rupert Lowe axes pensions triple lock and pledges tax cuts in economic plan

  • Revolut founder’s wealth set to balloon amid talks of share award at $500bn valuation

  • As it happened: Stocks rise as oil fluctuates after Red Sea attack; US-Iran deal ‘being circulated’

  • Liverpool owners tipped to sell – but not to Amazon boss Bezos – by former CEO

  • WPP slashes jobs as revenue continues to fall

More from Morning Wire

  • The Octus MCP Connector Puts the Most Expansive, Accurate and Verified Credit Intelligence and Data Directly Inside Claude, ChatGPT and Other LLMs

    Business Wire
  • Cognita Reply Named an OpenAI Advanced Partner to Accelerate Enterprise Adoption of Frontier AI

    Business Wire
  • FCA eyes tougher AI rules as Brits turn to chatbots for financial advice

    AI
    An all-party parliamentary group said on Tuesday that the FCA's treatment of both internal and external whistleblowers was “alarming”.
  • Who’s buying your business? Don’t wait until you’ve built it to decide – here’s why

    Partner
    Panelists Alison Stuckless, Howard Davies, Will Fraser-Allan, and Karim Palant at SCALE EXPO SUMMIT Day 2
  • OpenAI’s proposed ‘Trump stake’ raises ‘governance overhang’ fears ahead of IPO

    Tech
    Sam Altman discussing OpenAIs ChatGPT advancements at a press conference, emphasizing AI innovation and future developments
  • Interactive Brokers Opens AI Connectivity to Any Tool Built on the MCP Standard

    Business Wire
  • St James’s Place suffers £1bn hit to flows as investors look to dodge pension tax

    Investing
    St James's Place (SJP) (Photo Illustration by Igor Golovniov/SOPA Images/LightRocket via Getty Images)
  • While rivals scramble to merge, the world’s biggest law firm is playing the long game

    Law
    Skyline of Canada financial district with modern skyscrapers and historic landmarks under a clear blue sky
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Business

  • Markets
  • Banking
  • Technology
  • Energy
  • Property
  • Fintech

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook