SailGP, rugby and PJL: Inside the new £50m budget sporting asset class Sport Business With big money tickets ever harder to find, investors are looking far and wide for their next affordable investment. Big-money takeovers will always catch the eye; whether that be the multi-billion-pound purchase of Chelsea by a Todd Boehly-fronted consortium from Roman Abramovich, the £1.3bn takeover of Indian Premier League team Royal Challengers Bengaluru by a [...]
Quarter of Brits planning trip to watch US sport matches stateside Sport Business Nearly a quarter of British sports fans have said they plan to head to the United States to watch live sport as the home of NFL and NBA continues to drive fandom around the world. Nearly 40 per cent of UK sports fans have attended a live match in one of the NFL, NBA, MLB, [...]
NFL Draft: Premier League and Europe should adopt US system Sport Business Veteran US sport agent Leigh Steinberg says European sport can learn a thing or two from the NFL Draft Manchester City’s winning four Premier League titles in the last five years is actually deeply problematic because when outcomes become predictable, fan engagement suffers. When the same clubs dominate year after year, the entire league’s commercial [...]
Seattle Seahawks: Why are NFL franchises selling for $10bn? February 20, 2026 Just days after winning their first Super Bowl in over a decade the owners of the Seattle Seahawks – the Allen family – put the NFL franchise up for sale. Paul Allen was a co-founder of Microsoft, and “The Estate of Paul G. Allen” has now begun a formal sale process of the franchise due [...]
Private equity made to wait for Super Bowl win as Seahawks triumph February 9, 2026 Private equity was forced to wait for its first NFL Super Bowl win after the Seattle Seahawks beat the Sixth Street-backed New England Patriots on Sunday. The fund, based out of Super Bowl host city San Francisco, acquired a minority stake in the Patriots last November after the NFL opened up its league to a [...]
Super Bowl LX ad review: Budweiser, Pepsi and Kellogg’s put on a show February 6, 2026 Advertising guru Jon Williams picks his best of the Super Bowl LX ads, featuring Budweiser, Pepsi, Fanatics Sportsbook, Michelob Ultra and Kellogg’s Raisin Bran. Get the popcorn in, here comes the Super Bowl! No? A bit too brash for you? Well let me take you through why it might be worth it. Put simply it’s [...]
NFL chiefs back Bad Bunny Super Bowl LX show amid Trump protest fears February 3, 2026 NFL chiefs have defended choosing Bad Bunny to headline the Super Bowl LX half-time show amid fears he will ignite a row over President Trump’s immigration crackdown. The Puerto Rican declared “ICE out” at the Grammy Awards on Sunday in protest at federal agents’ hardline approach, including the fatal shooting of two people in Minneapolis [...]