JJB Sports declares a new price war October 13, 2005 Sportswear retailer JJB Sports said yesterday it was not afraid to start a price war by adopting a “more aggressive pricing policy”. Like smaller rival JD Sports the retailer has been a victim of the slowdown in consumer spending with like-for-like sales falling 8.8 per cent in the 26 weeks to 31 July. Operating profit [...]