Red Roses must match footballers to give Lions Women’s tour best chance August 1, 2025 What a fantastic moment for women’s sport in the UK we’re living through right now. The Lionesses securing consecutive European Championships has created huge excitement and momentum – as well as a bit of extra pressure – for the Red Roses as they prepare to begin the campaign to win the Women’s Rugby World Cup [...]
Lions profit share gives players buy-in and shows the future of rugby July 25, 2025 British and Irish Lions players will be hoping that the MCG gets close to capacity for Saturday’s second Test against Australia – and not just for the sake of a good atmosphere. This tour is the first in which Lions players will receive a share of profits, a move expected to bump their pay up [...]
Red Roses sign up Clinique as sponsor ahead of Women’s Rugby World Cup July 23, 2025 The Rugby Football Union has added Clinique to its roster of Red Roses partners ahead of the Women’s Rugby World Cup in England. The global skincare giant has become the official beauty partner of the team, who begin their World Cup campaign next month. It expands Clinique’s presence in the women’s game, having partnered with [...]
British and Irish Lions tour boosts Aussie booze sales by a third July 22, 2025 Major Australian cities have seen a 30 per cent uplift in alcohol sales as a result of the British and Irish Lions tour, Morning Wire can reveal. The touring side began the three-Test series with a win over Australia on Saturday having been in the country, playing provincial sides, for the previous three weeks. Thousands of fans [...]
BBC Sport signs Premiership Women’s Rugby deal July 21, 2025 The BBC is betting on the Women’s Rugby World Cup driving interest in the domestic game with a deal to show Premiership Women’s Rugby matches over the next two seasons. The contract includes the broadcast of one live Premiership Women’s match every week of the season, in addition to one semi-final and the final. “With [...]
Grenfell United welcomes Ulster decision to end Kingspan deal July 2, 2025 Grenfell survivors have welcomed Ulster Rugby’s decision to discontinue its stadium naming rights deal with Kingspan, an insulation maker criticised over the London tower block tragedy. Ulster announced this week it had begun the process of removing Kingspan branding from its home ground in Belfast after a long-term sponsorship deal with the local firm, which [...]
Ineos and New Zealand Rugby end deal after settling £27m sponsorship row April 1, 2025 Sir Jim Ratcliffe’s Ineos has formally ended its partnership with New Zealand Rugby after reaching a settlement over a £27m sponsorship deal due to run until 2027. NZR, which is responsible for the All Blacks and Black Ferns, sued Ineos in February after the chemicals giant had stopped making payments in order to “exit our [...]
Farrell draws heavily on Ireland staff for British and Irish Lions coaches March 26, 2025 Andy Farrell has drawn heavily on his Ireland staff after confirming his coaches for the British and Irish Lions’ tour to Australia this summer. Farrell’s Ireland assistant Simon Easterby, attack specialist Andrew Goodman and scrum coach John Fogarty have all been recruited from the Irish set-up, it was confirmed today. They join Aled Walters, Vinny [...]
Premier League explores Premflix launch with dual TV sales model March 26, 2025 The Premier League is exploring the possibility of adopting a two-pronged media sales strategy from 2029 onwards, with a direct-to-consumer model adopted in certain overseas markets but the domestic broadcast rights still sold to traditional broadcasters, such as Sky Sports and TNT Sports. The decision to take all international broadcast production in-house from the start [...]
England rugby’s nutritionist on social media dangers and advising City traders March 24, 2025 Rugby fans watching England’s explosive renaissance at the recent Six Nations might have been left wondering just what they’d had for breakfast. One person who knows the answer is James Morehen, men’s performance nutritionist at the Rugby Football Union and part of a backroom team that has helped Steve Borthwick’s young side emerge from the [...]