‘Luke Littler is the Tiger Woods of darts. He’s made the sport aspirational’ December 10, 2025 When Target Darts, which supplies and now manages Luke Littler, decided to test the sport’s popularity with younger audiences by exhibiting at the London Toy Fair for the first time earlier this year, the company hit a bullseye. “We made quite a bit of noise,” Target group CEO James Tattersall tells Morning Wire. “We put [...]
English football clubs facing financial distress drops by 50 per cent December 10, 2025 The financial health of English football appears to be improving, with the number of clubs in the EFL deemed to be facing distress halving since last year. Only three of the 72 teams in the English Football League, which comprises the three professional divisions below the Premier League, meet that bar, according to an annual [...]
Paul Pogba announces move into camel racing with Saudi team Al Haboob December 10, 2025 World Cup-winning former Manchester United footballer Paul Pogba has become an investor in the world’s first pro camel racing team, Saudi Arabia-based Al Haboob. Pogba, who now plays for Monaco after returning from a ban for anti-doping breaches, has also been named an ambassador for the team, which competes across the Middle East. “I’ve watched [...]
Paramount takeover of UK sport cools despite Champions League grab December 10, 2025 Paramount Skydance has no plans to launch a UK sports channel after acquiring Champions League rights from 2027 onwards in an indication that a major expansion into sport from the global streaming platform is unlikely. As it stands the Champions League is likely to be broadcast in this country on Paramount+, while the entertainment network [...]
San Francisco 49ers: Stake sale to OpenAI chair values NFL team at $9bn December 9, 2025 The San Francisco 49ers have been valued at more than $9bn after the chairman of artificial intelligence behemoth OpenAI agreed to acquire a stake in the NFL franchise. Bret Taylor – who is also the co-founder and chief executive of fellow AI business Sierra, and formerly the board chairman of Twitter – will acquire one [...]
The politics behind the 2026 Fifa World Cup draw and schedule December 9, 2025 By the time the Village People walked out on stage to close the 2026 Fifa World Cup draw, to the delight of US President Donald Trump and Fifa chief Gianni Infantino, many fans’ thoughts had already turned to who their team would be playing and when. And when the full schedule was confirmed 24 hours [...]
Londoner’s bid for rugby league’s Salford Red Devils has six-figure backing December 9, 2025 A Londoner who played for Salford Red Devils has said he has six-figure backing for a bid to rescue his fallen former club. Mason Caton-Brown has submitted an offer to buy the former Super League team after they were liquidated with debts of around £4m, ending a 152-year history in rugby league. His Salford Red [...]
Pro Climbing League names London first venue for new bouldering tour December 9, 2025 London is the first venue to be announced for the new Pro Climbing League, with Team GB’s Olympic champion Toby Roberts among those set to compete. The indoor bouldering competition is to be held at Greenwich venue Magazine London on 28 February and feature 16 of the world’s leading climbers, including Paris 2024 gold medal [...]
New British Cycling firm seeking equity and investment partners December 9, 2025 Key Hundred team adviser Oakwell Sports Advisory has been engaged by British Cycling as a new firm actively seeks “strategic equity and investment partners”. British Cycling Ventures has been formed to “supercharge commercial growth and target long term strategic investment” in the two-wheeled sport. Oakwell, who advised on The Sun Group’s acquisition of Hundred team [...]
LIV Golf is Formula 1 and PGA Tour is IndyCar, says CEO O’Neil December 8, 2025 LIV Golf chief Scott O’Neil says he wants the challenger circuit to be the Formula 1 to the PGA Tour’s IndyCar. The PGA Tour remains home to most of the top players in men’s golf but is US-centric, while LIV Golf is more international in outlook and innovative in presentation but has few stars at [...]