Nutella owners plan $100m World Cup and Super Bowl marketing spree October 10, 2025 Nutella owner Ferrero will spend over $100m on marketing campaigns related to the Fifa World Cup and 2026 Super Bowl. The confectioner, founded in Italy but based in Luxembourg, has been in the United States for decades but is looking to surge into the North American sports sector. The United States will co-host the 2026 [...]
NBA matches to be staged in China for first time since 2019 October 10, 2025 China will host NBA matches for the first time since 2019 this weekend after six years of being frozen out due to a dispute over Hong Kong. One of the basketball league’s managers stated their support for pro-democracy protestors in Hong Hong back in 2019 and China has since held a hard line on matches [...]
Tattersalls sale rakes in £134m as Qatar, Saudi and US fight for horses October 10, 2025 Sales for the Tattersalls Yearling Book 1 sale topped £134m this week at Newmarket as international buyers snapped up horse racing’s future. The three-day event in Suffolk attracted buyers from across the world, with ruler of Dubai Sheikh Mohammed bin Rashid al-Maktoum and super agent Kia Joorabchian among the top bidders. Mega operations Gadolphin and [...]
Rugby unions vs R360 spat is the sport’s failures in a nutshell October 10, 2025 When I look from the outside at the recent statement spat between many of the leading rugby unions and the rebel R360 start-up, I cannot help but hark back to the 2020 election for chairman of World Rugby. In the blue corner was the incumbent Sir Bill Beaumont, backing the status quo but wanting to [...]
Football regulator won’t undermine Premier League, insists chair Kogan October 9, 2025 David Kogan, the chair of the Independent Football Regulator, has attempted to allay fears that the watchdog will “undermine” the Premier League by insisting he is “absolutely committed” to its continued growth. Before the Football Governance Bill passed into law some top-flight clubs voiced concerns that a new era of regulation could weaken the Premier [...]
Tottenham owner’s £100m injection shows commitment, says club October 9, 2025 Tottenham Hotspur’s owner, the Lewis family trust, has injected £100m in a move the club says underlines its long-term commitment to Spurs. The extra cash will “further strengthen the club’s financial position and equip the club’s leadership team with additional resources to continue the focus on driving long-term sporting success,” Tottenham added. “This additional capital [...]
Saudi bigwig Turki Alalshikh hints at Manchester United investment October 9, 2025 Saudi bigwig Turki Alalshikh has hinted at the potential of fresh investment into Premier League club Manchester United. A cryptic message on X, formerly Twitter, overnight suggests the club is in the “advanced stage” of finding new capital, just 18 months since Sir Jim Ratcliffe purchased nearly 30 per cent of the Red Devils. The [...]
Burnley owners vow to run Espanyol separately after £113m takeover October 9, 2025 Burnley’s owners insist they will run Espanyol independently after completing a takeover of the Barcelona-based LaLiga club. Velocity Sports Partners, the investment arm of Burnley owner ALK Capital, confirmed today it has acquired Espanyol from Chinese businessman Chen Yansheng’s Rastar Group in a deal reported to be worth €130m (£113m). “Football has always belonged to [...]
Exclusive: Warrington Wolves to announce record shirt deal October 9, 2025 Super League side Warrington Wolves are today expected to announce a record deal with existing front-of-shirt sponsor Hoover, Morning Wire can reveal. The Wire will see their agreement with the Haier Europe subsidiary Hoover extended by a further two years, taking the total association to eight years in length. Morning Wire understands that the seven-figure [...]
My dozen questions to get inside the minds of English cricket fans October 9, 2025 An invitation from the England and Wales Cricket Board arrives, forwarded by Middlesex Cricket. A survey no less, and one with a laudable aim – to find out what it would take to entice the respondent to take up or extend membership of their favoured cricket county. It starts with questions about age, gender and [...]