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Sport Business

  • Agreement in place for sale of Morecambe FC after weeks of chaos

    August 14, 2025

    An agreement in principle has been struck which will see the ownership of Morecambe FC change after weeks of uncertainty. Bond Group Investments Ltd – headed up by former Worcester Warriors rugby owner Jason Whittingham – confirmed it had reached an agreement with Panjab Warriors, who were previously interested in buying the club, to sell [...]

  • Harrods stocks padel brand for first time as sport booms

    August 14, 2025

    Harrods has stocked a padel brand for the first time as the racket sport continues to expand across the United Kingdom. Pulco, a UK-based apparel brand, will be stocked in the iconic Knightsbridge department store with the collections designed in the capital. “We are incredibly proud to be the first padel apparel brand at Harrods,” [...]

  • Football stakes in UK down since Euros as Premier League returns

    August 14, 2025

    William Hill parent company Evoke says it has seen lower football staking volumes in the United Kingdom and Ireland since Euro 2024. The company earlier today released their H1 interim results, which show a £588.4m revenue in the UK and Ireland for the first half of the year – a 1.4 per cent decrease compared to [...]

  • David Beckham-backed Guild Esports put up for sale on insolvency marketplace

    August 14, 2025

    An esports company backed by David Beckham has been put up for sale on an insolvency marketplace, Morning Wire can reveal. Guild Esports, which owns a multi-story gaming venue in Shoreditch, is seeking offers from prospective buyers with a bid deadline of Friday. Founded in 2018, the company employed esports teams which competed in popular [...]

  • Premier League: Is football the closest sport to perfection?

    August 14, 2025

    Football never seems to go away. Between international tournaments, transfer sagas and pre-season tours, the game hums year-round. But last weekend’s EFL fixtures and this weekend’s Premier League matches mark something more definitive: the start of the new English season. The return of tribal loyalties, tactical debates, and the weekly rhythm that defines so many [...]

  • Exclusive: Seven in 10 think fans are being priced out of football

    August 14, 2025

    Seven out of 10 football supporters in the UK believe traditional fans are being priced out of watching games, exclusive data for Morning Wire can reveal on the eve of the Premier League’s return. Over 70 per cent of traditional football fans who have attended a match in the last 12 months have told City [...]

  • Cricket’s dirty secret: Unpaid players, rogue officials and bad governance

    August 13, 2025

    In many ways, these are heady days for cricket. A return to the Olympics in LA in 2028 promises to take a sport with pockets of fervent support to new audiences; The Hundred has shown the game’s appeal to deep-pocketed investors; and the recent series between England and India delivered thrills and spills in the [...]

  • Exclusive: America’s Cup deal opens door to sailing prize money

    August 13, 2025

    The new commercial partnership signed as part of the coming 38th America’s Cup opens the door to the world’s oldest sporting trophy offering prize money, Morning Wire can reveal. An agreement signed by the defending champions, The Royal New Zealand Yacht Squadron, and the British challenger, The Royal Yacht Squadron, is seen as a seismic [...]

  • Morning Wire Triathlon Team Challenge at T100 London hailed as great success

    August 13, 2025

    A successful London T100 Triathlon weekend saw Maurten UK come home first in the Morning Wire Triathlon Team Challenge. The London-based subsidiary of Swedish sports nutrition company Maurten AB came first out of 26 Morning Wire Triathlon Team Challenge teams in a time of one hour, 12 minutes and 47 seconds. The likes of Steph [...]

  • Experts: Sport to play role in Trump Ukraine peace talks with Putin

    August 13, 2025

    Sport could be a key player in the Ukraine peace talks between Donald Trump and Vladimir Putin in Alaska on Friday. While “land swapping” and “combat lines” are set to dominate the discussions at an Anchorage army base this week, geopolitical experts have suggested sport could be used as a soft diplomacy tool, to demonstrate [...]

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