How the Solheim Cup got its name – and why its sponsors left it unbranded September 13, 2024 There can’t be many brands that would financially underwrite a brand new sporting event without insisting on calling it after themselves, but that’s what Ping did with the Solheim Cup. As the biennial contest between the best women’s golfers from the United States and Europe reignites this weekend, it’s a story of monetary sacrifice – [...]
Gallagher re-sign as Premiership Rugby sponsor in uplifted deal September 12, 2024 Insurance giant Gallagher this morning reaffirmed their commitment to English top flight sport, signing an increased value sponsorship deal with Premiership Rugby. The move will take Gallagher’s title sponsorship span with the Premiership to beyond a decade upon conclusion of the three-year extension, which begins at the start of the 2025/26 season. Gallagher – whose [...]
What happens now that the Paris 2024 show is over? September 12, 2024 The Paris 2024 show’s over. What next? The small subset of Olympians in sports with lucrative circuits have already returned to action: US Open tennis, club and international football, golf’s Tour Championship, La Vuelta cycling and Diamond League athletics to the fore. The significance of the Games for these athletes will differ from sport to [...]
RideLondon cancelled for 2025 as organisers make new plans September 11, 2024 London sporting staple RideLondon has been cancelled for 2025 with organisers planning on revamping the event. The two-wheeled cycling stage was first held in 2013 as part of the London 2012 Olympic Games legacy and now sees mass participation, alongside UCI WorldTour racing, across 100 miles around the capital and Essex, having initially been in [...]
Manchester United in the red again – but confident they’ll escape PSR charge September 11, 2024 English football's profitability and sustainability rules stipulate that clubs may not lose more than £105m over a rolling three-year period.
Premier League makes decision on whether to fight Leicester PSR verdict September 11, 2024 Having lost at appeal, the Premier League's only further possible recourse is to take the matter to arbitration.
Surrey Invincibles? Why Sky Sports could veto Hundred franchise rebrand September 11, 2024 Surrey could find themselves on a collision course with English cricket’s main broadcast partner, Sky Sports, over their desire to take control and rebrand their successful Hundred franchise, Oval Invincibles. Along with the other seven host venues, Surrey are set to be gifted a 51 per cent stake in their franchise by the England Wales [...]
Exclusive: Saracens back Premiership rugby games in USA, league supportive September 10, 2024 The Gallagher Premiership could host matches overseas again after Saracens backed the idea of taking English top-flight rugby back to the United States. Premiership clubs have not played a match in the US since 2017, when just 6,000 fans watched Newcastle Falcons take on Saracens in Philadelphia. But Saracens’ new chief executive Mark Thompson has [...]
Why Todd Boehly has more to lose than Clearlake Capital from a Chelsea sale September 10, 2024 Chelsea shareholder Todd Boehly and his business partners, Mark Walter and Hansjorg Wyss, have more to lose than their fellow owners-turned-rivals Clearlake Capital from the mooted sale of the club. As minority shareholders with Class B shares, the Boehly group would lose a greater percentage of their investment than Clearlake if Chelsea were to be [...]
Arsenal add technology giant to growing sponsor portfolio in multi-year deal September 10, 2024 The multi-year deal also sees Arsenal join the Japan-based global technology company’s group of sports partners.