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Sport Business

  • Why isn’t the BBC showing much of Paris 2024 Olympic Games on TV?

    July 26, 2024

    When you tune into the BBC coverage of the Paris 2024 Olympic Games, it might surprise you to see that there’s barely any of it. Remember during London 2012 when you could watch every minute of every sport somewhere on the national broadcaster? Well those days are numbered. Because ahead of the 2018 PyeongChang Winter [...]

  • Mayor Sadiq Khan targets another London Olympics and in talks over NBA return

    July 26, 2024

    Sadiq Khan has reiterated that he wants to bring the Olympics back to London as he embarks on a charm offensive to show that the city is “the undisputed sporting capital of the world”. The Mayor of London spoke to Morning Wire on Friday while travelling to Paris, where he will use the current Games [...]

  • Qatar Airways to sponsor British and Irish Lions Tour to Australia

    July 25, 2024

    Major long haul group Qatar Airways will be the title partner to the British and Irish Lions series against Australia in 2025. The partnership marks the next step in sponsorship for the famous rugby touring group, who have one of the most valuable pound-per-minute played commercial platforms in world sport. They follow City firm Howden [...]

  • Let the Games begin! There’s a rush of excitement for Team GB at Paris 2024

    July 25, 2024

    The bookies appear to have keyed their odds off the Gracenote forecasts, with a few tweaks. The over/under odds on France golds is currently struck at 24.5; Team GB are at 16.5.

  • Majority of Brits back idea of Labour extending £77m per year package for Team GB to have shot at Olympic Games success

    July 25, 2024

    Two thirds of Brits back government funding being used to propel Team GB athletes to gold medals at Paris 2024. Exclusive polling shared with Morning Wire shows that 67 per cent of Brits support continued state funding for athletes. That’s lower than the likes of Indonesia (91 per cent), Ireland (75 per cent) and Australia [...]

  • Paris 2024 Olympics begins with more than 1m tickets still unsold

    July 24, 2024

    More than 1m tickets for the Paris 2024 Olympics remain unsold despite being priced as low as £13 after the Games got underway in France on Wednesday. General admission tickets for blue-riband athletics events – including the men’s and women’s 100m finals – are still available on the official ticketing platform.  All but one of [...]

  • Real Madrid become first club to reach $1bn revenue mark

    July 24, 2024

    LaLiga giants Real Madrid became the first football club to surpass $1bn in revenue in a financial year. The Spanish side – boast the likes of Jude Bellingham and Vinicius Jr, and who have recruited Kylian Mbappe this summer – generaged $1.08bn (£836m) in revenue in the 2023-24 financial year. The revenues exclude player transfers [...]

  • French police swoop to thwart attempt to sabotage Paris 2024 Olympics

    July 24, 2024

    French police have detained a Russian man on suspicion of trying to disrupt the Paris 2024 Olympic Games, which begin this week. Prosecutors said the 40-year-old was accused of intending to “organise events likely to cause destabilisation” but did not give any further information. It follows warnings that Russia would seek to sabotage the Olympics [...]

  • How referees are copying elite clubs in bid to improve officiating standards

    July 24, 2024

    Profess will today announce a new partnership with sports technology Kitman Labs

  • Paris 2024 adverts: The best and worst Olympics commercials

    July 24, 2024

    As the sports advertising world attempts to catch its breath after the highs and lows of the Euros, the Olympics and Paralympics have other ideas, with Paris 2024 welcoming the world’s best athletes and the world’s biggest brands for a month of sporting excellence. Whilst every brand and his dog tried to tap into authentic [...]

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