Leclerc new Formula 1 deal gives $15bn Ferrari brand stability June 3, 2026 Charles Leclerc’s new deal with Scuderia Ferrari will give the wider firm the stability needed to continue its valuation growth. The Monegasque first raced for the iconic Italian car maker in 2019 and yesterday penned a new multi-year deal with Ferrari that, if seen through to its conclusion, will see the 28-year-old represent the Scuderia [...]
Chelsea to hand Joao Pedro wage boost as club prepare for tough summer June 3, 2026 Chelsea face a difficult summer ahead following their failure to qualify for Europe, but Joao Pedro is set for a base-salary increase that may help them keep hold of one of their star players. The Brazilian forward – a £60m signing from Brighton last summer – was a rare bright spark in an otherwise gloomy [...]
Report calls for overhaul of horse racing betting industry June 3, 2026 A new report has called for an overhaul of the horse racing betting industry as the sport looks to capture a new audience. The Spotlight Sports Group report, The Horse Racing Audience Opportunity, says that “the sport should concentrate on intuitive betting formats that are easy to understand and move away from offering solely those [...]
World Cup won’t boost US or European economies, experts warn June 2, 2026 The upcoming Fifa World Cup is unlikely to deliver significant or lasting economic growth for its three hosts and the European market, experts have warned. The quadrennial tournament – being held across the United States, Canada and Mexico – is set to “generate excitement far more reliably than sustained economic transformation”. Natixis CIB’s report, Beyond [...]
Londonmaxxing: Queen’s start of top tennis year for capital June 2, 2026 The capital is going through a period of Londonmaxxing, where the much-loathed Gen Z social media tribe is, surprisingly, bigging up London amid online hatred for the city. They’re strutting with their coffees, diving into thousands of years of history and realising that London really is at the centre of much of the sporting universe. [...]
England chiefs lay bare Fifa World Cup logistics schedule June 2, 2026 The chief executive of the Football Association has laid bare the logistical complexities of England’s upcoming World Cup. The tournament is being held across the United States, Canada and Mexico with many European teams expecting to lose money, in part, because of travel issues. “These tournaments, you’re going to be away for a long time,” [...]
Two T20 franchises to merge as external investment nears June 2, 2026 The two Australian Big Bash franchises based in Melbourne are to merge as private equity interest in the T20 league intensifies. The eight Big Bash teams are ripe for overseas picking amid a global interest in cricket driven by the United States and India, though not all Australian states voted in favour of selling up [...]
Liverpool have the most valuable front-of-shirt deal in the Premier League June 2, 2026 Liverpool have the most valuable front-of-shirt sponsorship deal in the Premier League, a new fair market report has revealed. The Reds’ reported £50m-per-season deal with financial services group Standard Chartered is actually undervalued by over £10m and should be worth £61m, according to The Sponsor’s “Premier league Fair Market Sponsorship Values 2026” report. It sees [...]
Como 1907: How to make it on the lake with tourist fans and fashion June 2, 2026 When somebody says Como it is easy to think of a gargantuan Italian lake, Renaissance architecture and quaint railways. But now it’s Champions League football. Having been declared bankrupt in 2004 and again in 2016, a new iteration of Como 1907 was founded in 2017 and put into the fourth tier of Italian football. Less [...]
Squash players turn to social media to cash in on LA Olympic Games opportunities June 1, 2026 British squash players are turning to social media to create commercial opportunities as athletes look to cash in on potential revenue streams. Following on from the success of athlete content at the Milano Cortina Winter Olympics – TikTok told Morning Wire that there were 99,900 posts tagged with the official hashtag, with tournament-related searches dominating [...]