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Sport Business

  • LIV Golf and PGA tie-up is proof that competition still works

    June 7, 2023

    To the fairway, then, for the latest example of markets working effectively. The merger of the three biggest tours in the game shows what can be achieved when new entrants disrupt a market – forcing the established players to (excuse the pun) up their game.  When LIV Golf – the Saudi-backed, all-singing, all-dancing new form [...]

  • London Irish KICKED OUT of Premiership, not in ‘any league’ next year

    June 6, 2023

    London Irish have been kicked out of English rugby after failing to meet funding deadlines set by its governing body the RFU. The club were given until 4pm today to either finalise a takeover of the Premiership outfit – who share a ground with Premier League football club Brentford – by an American consortium or [...]

  • PGA Tour, DP World Tour and LIV Golf to merge and take Saudi investment

    June 6, 2023

    The PGA Tour, DP World Tour and rival LIV Golf have brought an end to more than a year of bitter conflict in the sport by announcing a deal to unify. The shock move will see the creation of a new, yet-to-be-named entity that combines the commercial businesses and rights of the three tours, which [...]

  • Legends Tour offering amateur golfers chance to live the life of a jet-setting pro

    June 6, 2023

    If you have ever day-dreamed at your desk of living the life of a professional golfer, then the Legends Tour has just the package for you. Travel to the Jersey Legends tournament by private jet, rub shoulders in the locker room with greats such as Ian Woosnam, and tee it up against them in a [...]

  • Apex Group lands $1m sponsorship deal with SailGP

    June 6, 2023

    Financial services provider Apex Group has agreed a three-year sponsorship deal with SailGP believed to be worth in excess of $1m, Morning Wire can reveal. The deal, to be announced this week, will see Apex become the exclusive financial solutions partner for SailGP, which has just completed its third season. The sailing competition is backed [...]

  • Manchester City named world’s most valuable football club brand

    June 6, 2023

    Treble-chasing Manchester City have added another title – the world’s most valuable football club brand. City have received the accolade from leading brand consultancy Brand Finance, whose annual Football 50 list is published today. The Abu Dhabi-owned club have overtaken Real Madrid at the top of the rankings for the first time following their sustained [...]

  • Charlton Athletic takeover agreed by Charlie Methven’s SE7 Partners

    June 5, 2023

    Charlton Athletic’s owner has agreed to sell the south London football club to the US-bankrolled SE7 Partners consortium fronted by former Sunderland director Charlie Methven. The third-tier team confirmed on Monday that a deal had been struck between current owner Thomas Sandgaard and SE7 Partners, which also includes former Charlton finance director Ed Warrick and [...]

  • LaLiga unveil new branding as Spanish football league looks to future

    June 5, 2023

    Spanish football’s LaLiga has today announced a rework of their branding as the domestic competition steps up efforts to capitalise on global opportunities. The league, which has traded in former sponsor Santander for EA Sports, has unveiled a new brand identity which sees a pair of Ls take the place of the old logo, which [...]

  • Man City vs Man United 1999: How would 2023 treble stack up?

    June 4, 2023

    As the result of a match, where a trophy was up for grabs, turned Manchester blue yet again, City went within one win of an iconic treble – something English football has not seen since United’s feat in 1998-1999. So with their 2-1 FA Cup final win over United leaving Pep Guardiola’s side two thirds [...]

  • ‘Quality of rugby incredible but off field the sport is a total mess’

    June 2, 2023

    It has been a totally infuriating season as a rugby fan. There’s no denying the product on the field is outstanding – last week’s Premiership final showed that – but the sport needs to be honest with itself off the field and sort itself out. Rugby union as we know it is in bedlam; broadcast [...]

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