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Sport Business

  • Lessons from Lionesses: What English rugby can learn from Euros for 2025 World Cup

    August 9, 2022

    The iconic Chloe Kelly goal celebration, the record attendance for a final, success on home soil; England Women’s Euro 2022 victory felt like a watershed moment for women’s sport. But in a few years’ time England will be doing it all over again. This time, however, it will be with the oval ball. It was [...]

  • Premier League clubs bounce back from pandemic but Championship crisis deepens

    August 9, 2022

    Premier League football clubs have recovered from the financial effects of Covid-19 just a year after stadiums were reopened, according to a new survey compiled by accountants BDO. But that is in stark contrast to the fortunes of teams in the Championship, whose money worries have deepened since the pandemic, the business advisory firm found. [...]

  • Track and Field at Commonwealths shows British Athletics there’s no more excuses

    August 8, 2022

    At the weekend 30,000 fans crammed into Birmingham’s Alexander Stadium for a Saturday evening session of athletics. On show were British superstars Keely Hodgkinson, Laura Muir  and Zharnel Hughes. But the loudest cheer of the night was for Rosefelo Siosi from the Solomon Islands. The 25-year-old long-distance runner came last in the 5,000m – by [...]

  • Over 60 per cent of Premier League contracts open to abuse, research suggests

    August 8, 2022

    Her Majesty’s Revenue and Customs believes that a “significant number” of Premier League football clubs and players are underpaying tax, new analysis from law firm Pinsent Masons will reveal today. Pinsent Masons says that 64 per cent of Premier League footballers’ contracts now take a form which HMRC says is open to abuse. This follows [...]

  • Premier League: Haaland shines for City while Man United get wake-up call

    August 7, 2022

    Only one club have managed to win three Premier League titles back-to-back – Manchester United, twice – but Manchester City made the perfect start in their bid to be the second club to do so when Erling Haaland became the second City player after Sergio Aguero to score two goals on his league debut. Haaland’s [...]

  • Crypto firms spend £1.9bn on sports sponsorships as they rack up advertising expenditure

    August 5, 2022

    Crypto companies have spent $2.4bn (£1.9bn) globally over the last year and a half on sports sponsorships as they splurge on marketing. Major crypto firms have signed deals with big athletes, sporting franchises, and leagues as they seek to rival the marketing prowess of non-crypto brands, according to Bloomberg.  Crypto exchange Binance has signed with [...]

  • All or Nothing: Arsenal review – Amazon puts The Gunners in the spotlight

    August 5, 2022

    Fans of North London’s Arsenal may wince at the thought of reliving last season through Amazon’s annual All or Nothing documentary series. As with fierce rivals Tottenham last year, the cameras came at a time of tremendous turmoil that includes a historically bad start to the season, and a protracted saga involving club captain Pierre [...]

  • Main stream: AFTV founder Robbie Lyle on taking football fan channels overground

    August 4, 2022

    Robbie Lyle, the avuncular face and founder of Arsenal fan media platform AFTV, was walking through New York City when he truly realised what a phenomenon he had created. On his stroll Lyle came across activists marching on Times Square in protest at the Israeli-Palestinian conflict, each with their mouth taped up in a symbol [...]

  • Advantage or hindrance? Why home comforts can be a burden

    August 4, 2022

    England’s Lionesses surfed a tidal wave of expectation to win the Women’s Euros – a wave that would have engulfed athletes with lesser mental resilience, however great their physical and technical qualities.  Who knows whether they would have triumphed had the tournament been overseas? And who cares? It was on English soil with all the [...]

  • Gambling sponsors back on the up in sport despite continued threat of a ban, study finds

    August 4, 2022

    Gambling sponsorship in English sport is back on the rise despite the threat of a potential ban, according to a new study. The number of betting companies with front-of-shirt sponsorship deals at leading clubs appeared to be in terminal decline just a year ago, having plummeted 48 per cent from 2019 to 2021. Premier League [...]

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