Oracle Red Bull Racing sign record breaking sponsorship deal with Bybit February 16, 2022 Formula 1 team Oracle Red Bull Racing have agreed a world record sponsorship deal with cryptocurrency exchange Bybit. The three-year contract is believed to be worth $150m (£111m), making it the biggest crypto commercial partnership in sport in terms of yearly value. “I’m delighted to welcome Bybit to the Team,” said team principal and chief [...]
‘Vast majority’ of footballers reject biennial World Cup plan, says players’ union Fifpro February 15, 2022 Plans to make football’s World Cup a biennial event have received a major blow after global players’ union Fifpro said its members overwhelmingly opposed the idea. The proposal, which has caused a stand-off between world governing body Fifa and European federations and clubs, was rejected in a survey of male players by Fifpro. “The vast [...]
Fifpro boss Jonas Baer-Hoffmann on player power, biennial World Cups, Super League and Qatar February 15, 2022 There is a common thread that connects the two biggest football stories of the last 12 months, the failed European Super League breakaway and debate over biennial World Cups. It can also be seen in concerns about player welfare, disagreements over economic models and what global players’ union Fifpro says is a tidal wave of [...]
Super Bowl ads: Which showpiece commercials were the best? February 14, 2022 There’s nothing remotely like the Super Bowl in the UK – and the commercials aired during the game are unlike any commercials on the planet. With an audience of more than 100m watching from home, the Super Bowl ads are a big deal. They cost a lot to make and even more to air – [...]
February 14, 2022 The opening week of competition at Olympic Winter Games Beijing 2022 has driven massive increases in engagement on discovery+ and Eurosport digital services, as well as strong overall linear viewership across Europe.
Teenage figure skating star Valieva cleared to compete at Winter Olympics February 14, 2022 Teenage Russian figure skater Kamila Valieva has been cleared to continue competing at the Beijing 2022 Winter Olympics despite a failed drug test. The Court of Arbitration for Sport (Cas) ruled that Valieva’s provisional suspension could be lifted, meaning the 15-year-old is free to go for gold in the women’s individual event tomorrow. But Valieva [...]
Formula 1 teams up with Fight Club and Puttshack founder to launch motor-racing venues on UK high streets February 14, 2022 To launch ambitious plans for a series of entertainment venues with motor-racing simulators across the UK, Formula 1 has joined forces with the founder of Flight Club and Puttshack. Adam Breeden, founder and chief executive of Kindred Concepts, said the company that runs the international motor-racing series has taken an undisclosed investment into the proposed [...]
These are the pictures Chinese officials ordered a Finnish athlete to delete from social media February 14, 2022 When water flooded the athlete’s village last week, and was floing out of light fixtures at the Olympic Village, Finnish skier Katri Lylynpera took to social media to post a number of pictures. The pictures exposed electrical equipment and water pouring down from the ceiling. She wrote “help” next to one of the pictures, and [...]
Manchester United sign blockchain platform Tezos as training kit sponsor February 10, 2022 Manchester United have confirmed a training kit sponsorship deal with blockchain platform Tezos. The multi-year agreement is believed to be worth more than £20m a season, representing an increase on their previous contract with insurer Aon. It will Tezos appear on the training kit worn by both United’s men’s and women’s team, starting immediately. “This [...]
Tottenham Hotspur call on fans to stop using Y-word February 10, 2022 Tottenham Hotspur have called on fans to stop using the Y-word following an in-depth consultation on the controversial issue. The Premier League club, which has historically had close links with the Jewish community, said the move would help “every one of our supporters to feel included in the matchday experience”. “It is clear the use [...]