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Sport Business

  • Champions Cup hits attendance lows as Leinster crowds slump at Aviva Stadium

    April 13, 2026

    The Investec Champions Cup quarter-finals at the weekend saw the lowest collective attendance figure since the current scheduling format was introduced. The four quarter-finals across England, France, Ireland and Scotland were played a week after the round of 16 phase of the continental competition and total attendances were down 11 per cent on last season. [...]

  • West Brom vow to fight as EFL probe threatens relegation from Championship

    April 13, 2026

    West Bromwich Albion have confirmed reports that a financial investigation could torpedo their bid to avoid relegation to the third tier for the first time since 1993. A seven-match unbeaten run has helped West Brom to climb out of the Championship’s bottom three and they now sit two points above the relegation zone with four [...]

  • Exclusive: London Broncos back NRL to invest in Super League

    April 13, 2026

    The London Broncos rugby league team have backed the proposed Australian NRL investment in Super League. Officials from the richest league in the sport, the NRL, are set for talks with Super League representatives and other officials in the game later this month as the southern hemisphere competition looks to buy a stake in its [...]

  • 2026 Women’s T20 World Cup winners’ prize money frozen despite pot increase

    April 13, 2026

    Prize money for the winners of this summer’s Women’s T20 World Cup in England and Wales has been frozen despite the overall pot rising to a record $8.8m. The International Cricket Council has increased the prize fund by 10 per cent from the last edition in 2024 but the expansion of the tournament to 12 [...]

  • Rory McIlroy Masters win sets him up to break Tiger Woods prize money record

    April 13, 2026

    Rory McIlroy could eclipse Tiger Woods’s all-time PGA Tour prize money record this year following his successful defence of the Masters.  McIlroy held off the challenge of world No1 Scottie Scheffler, England’s Justin Rose and American Cameron Young to retain the Green Jacket at Augusta on Sunday. The Northern Irishman’s second Masters win earned him [...]

  • New insurance products for female sports stars must cover fertility care

    April 12, 2026

    With changes to insurance products for female sports stars incoming, Dr Mireia Galian says women can’t be undermined though a lack of consideration for fertility support Maintaining good health and wellbeing goes hand in hand with performance for elite athletes. But for women, there’s an added layer. Women’s health and biology – such as natural [...]

  • Fury: The real fight is not in the ring or ad spend, but brand alignment

    April 11, 2026

    Tonight, when Tyson Fury steps back into the ring, the spectacle will be available live on Netflix to 300m customers worldwide. It is a knockout for audiences. And it will be a showcase event for brand partners too.  However, in high-profile environments like this where brands want to make an impression, it is not just [...]

  • Deloitte enters rugby league as NRL Super League investment talks near

    April 10, 2026

    Rugby League chiefs have called upon Deloitte as talks over proposed NRL investment into Super League intensify. The sport’s commercial body, RL Commercial, has appointed the global professional services provider as strategic advisors with the Big Four firm recently completing work on the sale of eight Hundred franchises to overseas investors and the ongoing search [...]

  • Padel’s growth phase is largely behind it, so what comes next?

    April 10, 2026

    Padel hasn’t taken off in the UK by accident. It has grown quickly because it arrived at exactly the right moment. Like many sports, it benefited from Covid-19. At a time when people were looking for ways to stay active and social, padel offered something simple: it was easy to pick up, played in small [...]

  • Who are the Savannah Bananas baseball team and what is Banana Ball?

    April 10, 2026

    Banana Ball, headed up by the Savannah Bananas, has changed the way fans consume sport in the United States. Is the model of the biggest sports team you’ve never heard of an example for the rest of us? Very few things in sport are completely original these days; organisations, entrepreneurs and billionaires often take inspiration [...]

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