Luke Littler attracts Meta to darts with Oakley glasses partnership February 9, 2026 Tech giant Meta has entered the darts market by joining world champion Luke Littler’s ever-growing stable of partners. The deal saw Littler don a pair of Oakley Meta glasses to record his throws in a practice session filmed for social media. It sees Oakley and Meta join Xbox, fast fashion brand Boohoo, Target Darts, KP [...]
Horner in talks with MSP Sports Capital over £450m Alpine F1 stake February 9, 2026 Former Red Bull Racing team principal Christian Horner could return to the Formula 1 grid as a team owner at Alpine. A 24 per cent stake in the French team owned by Otro Capital has been at the heart of a number of sale discussions over recent months, with Horner involved in those. But the [...]
Private equity made to wait for Super Bowl win as Seahawks triumph February 9, 2026 Private equity was forced to wait for its first NFL Super Bowl win after the Seattle Seahawks beat the Sixth Street-backed New England Patriots on Sunday. The fund, based out of Super Bowl host city San Francisco, acquired a minority stake in the Patriots last November after the NFL opened up its league to a [...]
Why Winter Olympians make good City entrepreneurs February 8, 2026 Olympians and entrepreneurs have a lot in common. Both are highly driven in the pursuit of their goals and work tirelessly to achieve them. This is why many top-performing athletes turn to the world of start-ups and entrepreneurship when retiring from full-time sport. High-performing individuals need to channel their energy into something, and when sport [...]
The real Guinness Six Nations showdown is happening in the pub February 7, 2026 As the Guinness Six Nations kicks off, Britain will do what it does best: argue about referees, over-analyse scrums, and drink a respectable amount of beer. And while the games unfold on the pitch, another contest will play out in pubs, feeds and group chats across the country. For beer brands, live sport remains one [...]
Leicester City’s points deduction shows the tail doesn’t always wag the dog February 6, 2026 The Premier League’s victory over Leicester City shows that clubs can’t lose money with impunity, but is it one battle in a much bigger war, writes Aaryaman Banerji. Every ruling tells a story. And so it is that English football has become something of an anthology. This week’s verdict by a three-man independent commission, finding that Leicester City had breached EFL Profit and [...]
Super Bowl LX ad review: Budweiser, Pepsi and Kellogg’s put on a show February 6, 2026 Advertising guru Jon Williams picks his best of the Super Bowl LX ads, featuring Budweiser, Pepsi, Fanatics Sportsbook, Michelob Ultra and Kellogg’s Raisin Bran. Get the popcorn in, here comes the Super Bowl! No? A bit too brash for you? Well let me take you through why it might be worth it. Put simply it’s [...]
Why Champions League revamp is a case of Uefa 1, Domestic competitions 0 February 5, 2026 The revamped Champions League has created more drama for Uefa but increased the risk of competitive imbalance in domestic leagues, according to a new report. Bodo/Glimt’s shock win over Atletico Madrid was not just one of the standout results of the league phase of Uefa’s elite club competition, it also served as a handy snapshot [...]
Great Britain bid to bag $2m at Davis Cup continues February 5, 2026 Great Britain’s bid to bag $2m by winning the Davis Cup continues today with their top tier match against Norway. The men’s tennis team was forced to beat Poland in September to retain their spot in the top level of the competition, and now begin on a run that could land them millions later this [...]
Six Nations Thursday start is smart from organisers February 5, 2026 It feels slightly odd to be looking forward to the Six Nations beginning this evening when it is only Thursday. That’s because Ireland’s trip to take on champions France in Paris has been brought forward to tonight to ensure there’s no clash with the opening ceremony of the Winter Olympics in Milan tomorrow. At first [...]