Williams F1 adds banking giant to partner roster ahead of pivotal season January 30, 2026 Banking giant BNY has joined Williams F1’s suite of blue-chip sponsors as the team steps up preparations for the 2026 season. As part of the partnership, BNY’s branding will be emblazoned on the kit of drivers Alex Albon and Carlos Sainz, and the bargeboards, chassis top and halo of the team’s FW48 car. The New [...]
Heated Rivalry credited with surge in UK ice hockey ticket sales January 30, 2026 A surge in ticket sales across UK ice hockey has partly been attributed to Heated Rivalry, the hit LGBT drama set in the sport. The hit Canadian show was released last year but only hit UK streaming services in recent weeks, adding to the online buzz around it and ice hockey more widely. Data published [...]
Six Nations must move match to US for sake of international game January 30, 2026 The months of February and March really are rugby’s golden period; when the world stops to watch the Six Nations. England, Scotland, Wales, Ireland, France and Italy all going at it over five rounds really shows off the best of the sport. It makes money, it is attractive to private equity and fans adore the [...]
Exclusive: Perth Bears NRL CEO on taking games to Singapore January 30, 2026 The newest NRL side the Perth Bears have demonstrated their league’s ambition to dominate global rugby league ahead of their debut, saying they want to play in Singapore. Perth Bears will join the NRL in 2027, becoming the first rugby league team to join the Australian top flight since the Dolphins in 2023. And chief [...]
Fulham FC Riverside Stand to offer hospitality at Boat Race January 29, 2026 A new premium hospitality has been added to the route of the iconic Boat Race, with the Fulham FC Riverside Stand hosting the new space. Fulham Pier will host hospitality for the Boat Race, which is sponsored by Chanel, in April. It’s the first time the space has been open to the public for the [...]
Alex Yee fears Enhanced Games will be ‘dangerous’ for former GB teammates January 29, 2026 Olympic triathlon champion Alex Yee fears the Enhanced Games will be dangerous to athletes who accept big-money offers to take part in the pro-doping multi-sport competition. Two of Yee’s former Team GB colleagues, springer Reece Prescod and swimmer Ben Proud, are among those set to compete in the first edition of the Enhanced Games later [...]
Women’s Super League chief paid £531,000 as it made £2.4m loss January 29, 2026 The highest earner at the independent company set up to run the Women’s Super League, believed to be chief executive Nikki Doucet, was paid £531,000 as it made a £2.4m loss. Accounts published by Companies House reveal the finances in the first year of Women’s Super League Football Limited, which took over management of the [...]
Premier League clubs earn £250m in on-field Champions League prize money January 29, 2026 Premier League clubs in the Champions League have banked over £250m in on-field prize money after all six teams qualified for the knockouts. Arsenal, Liverpool, Tottenham Hotspur, Chelsea and Manchester City qualified straight for the round of 16 after successful campaigns in the 36-team, one-table group phase. Newcastle United qualified too, but will need to [...]
Allianz serves up Jannik Sinner partnership January 29, 2026 Reigning Wimbledon champion Jannik Sinner has penned a multi-year deal with Allianz. The Italian, who takes on Novak Djokovic on Friday in the Australian Open semi-finals, has inked a partnership with the insurance giant that will see him become a global brand ambassador. Sinner said he would be looking “forward to building a collaboration with [...]
Guinness returns to English football shirt sponsorship for first time since 1980s January 29, 2026 Guinness is returning to the front of an English football shirt for the first time since 1986 after signing a deal with Women’s Super League 2 team Bristol City. The West Country team – co-owned by Steve Lansdown of Hargreaves Lansdown fame, and women’s sport conglomerate Mercury13 – will see their shirts feature Guinness 0.0 [...]