Ditch expensive Christmas TV ads and switch to influencer marketing instead November 26, 2018 Last year, John Lewis spent £7m on its Christmas ad campaign. This year, it announced that its profits had crashed by 99 per cent. Debenhams also warmed the hearts of the Christmas consumers in 2017 with a sumptuous, but expensive, festive ad. In June, it announced that it would see its third consecutive profit slump. [...]
To lead the digital revolution, London must ensure that no one is left behind November 26, 2018 This week, I will be meeting leading businesses, charities, educators, innovators and investors at a Digital Skills Summit at the Mansion House to look at how emerging technologies are transforming the way we live, work, and communicate with each other. Building on my mayoral programme – Shaping Tomorrow’s City Today – the summit will consider [...]
Big Four investigate their own clients on behalf of software giants November 23, 2018 The UK's top four accounting firms have been accused of a conflict of interest by investigating their own clients' use of software on behalf of technology firms. The so-called Big Four – PwC, KPMG, EY and Deloitte – carry out software audits on their clients on behalf of vendors such as Microsoft, SAP and IBM to see if firms [...]
Defence firm BAE Systems plugs £20m into augmented reality and artificial intelligence on warships November 22, 2018 Defence contractor BAE Systems has today announced a £20m investment to innovate combat systems on its warships, using augmented reality and artificial intelligence to bring its fleet up to date with the latest tech. The firm unveiled several new solutions it has been working on as part of the investment, including augmented reality glasses that would [...]
Amazon re-opens its international sites to Australian shoppers after shutdown backlash November 22, 2018 E-commerce giant Amazon has reversed its decision to block shoppers in Australia from buying products on its main website, after new tax legislation in the country caused the retailer to exit the country. Amazon debuted its Australia-only website in July in the wake of 10 per cent tax on goods and services on imported items worth [...]
Fresh funding for regtech startup Steeleye led by venture capital firm brings total raised to £5.7m November 22, 2018 Compliance technology startup Steeleye has announced the completion of a £5.7m seed fundraising led by venture capital firm Illuminate Financial. A £2.9m fundraising extension by Illuminate rounded off the money which will help the firm launched in October last year expand its products in the regulatory tech space. Clients employ Steeleye to comply with a [...]
Jaguar Land Rover and Addison Lee receive £25m to trial their self-driving cars in Greenwich November 22, 2018 Jaguar Land Rover and Addison Lee are among the winners of a government-backed £25m funding pot to develop driverless cars in London by 2021, it was revealed today. A consortium of tech, vehicle and transport firms have secured a grant from the government's Connected and Autonomous Vehicles programme to introduce 15 self-driving vehicles as part of [...]
MPs and businesses urged to boycott Google and Facebook over alleged failure to tackle UK terror November 22, 2018 Tech firms such as Google and Facebook have come under fire from the UK's parliamentary security committee, as a report published today urged businesses to boycott the social media platforms until they do more to tackle extremism. The Intelligence and Security Committee (ISC) said continuous appeals to social media firms to stop their systems from being [...]
Google updates European policy on political ads to fight fake news ahead of elections November 22, 2018 Google has said it will roll out new features and policies across Europe to provide deeper transparency around companies who take out political advertisements on its platform, ahead of the European Parliament elections next year. Google's director of EU public policy Lie Junius said Google will now require any ads that mention a political party, candidate [...]
Amazon launches Black Friday pop-up in Shoreditch after data leak hits UK customers November 22, 2018 Amazon has today opened a pop-up on London's Shoreditch High Street, just in time for Black Friday weekend. The Home of Black Friday pop-up store has returned to the capital after its debut last year, and is now located near Amazon's headquarters from Thursday 22 November until Sunday 25. The shop will feature hundreds of [...]