How do brands pick the right sport sponsorships? September 9, 2025 Partnerships and deals are core elements to the sports sector, so how do brands pick the right sponsorships? It is easy to get lost in the seemingly endless numbers of sponsors littering sport. From the tiniest piece of Formula 1 carbon crowded with brand names to the vast displays plastered across some of the country’s [...]
Ex-FA chief Alex Horne: Club game, regulator and football finance September 7, 2025 Since September began the world of football has continued to offer talking point after talking point. The Premier League transfer window closed to bring the curtain down on a summer splurge which topped £3bn for the first time; the Independent Football Regulator published its first piece of official policy ahead of its November detachment from [...]
French Top 14 balances financial ambition with sensible watchdog September 5, 2025 The return of Prem Rugby may be another few weeks away but action in one of Europe’s big three leagues begins this weekend. The French Top 14 is back on our screens and is an example of just how brilliant domestic rugby can be. It leverages the love of rugby among its watching public with [...]
Formula 1 profits sustainable despite cap increase, says Mercedes team CFO September 3, 2025 Mercedes-AMG Petronas F1 Team CFO Russell Braithwaite on maintaining profitability in Formula 1 amid cost cap changes and how the team’s partnership with SAP will help. Formula 1’s cost cap has helped to herald a new era of profitability, with strict limits on spending allowing teams to generate a surplus from the sport’s explosion in [...]
Moshiri to Friedkin: Inside Everton’s Hill Dickinson Stadium deal September 2, 2025 Proud Everton fans very nearly walked into a brand new arena called the MoneySuperMarket Stadium. Alas, the Toffees now call the Hill Dickinson Stadium home. The international commercial law firm’s roots are entrenched on the banks of the River Mersey, but the search for a title sponsor for the Premier League’s newest stadium was a [...]
McLaren, a $100m-per-year deal and Formula 1’s sponsor boom August 31, 2025 Formula 1 is becoming a hotbed for advanced sponsorship, and McLaren’s announcement has completed a special title set. BWT, Aramco, HP, MoneyGram, Petronas, Visa Cash App, Oracle, Stake and Atlassian; these aren’t simply some of the world’s most recognisable and developing brands but title sponsors for teams in Formula 1. And as of next year, [...]
Free-to-air TV should be crucial pillar for rugby union August 29, 2025 Whether it be the Women’s Rugby World Cup pulling in millions of viewers on the BBC or the Six Nations being a staple of Saturday afternoon TV guide planning, free-to-air is crucial for a sport like rugby union. It is a sport that needs eye balls and a sport that thrives off being given prime [...]
Tennis and athletics rank top for value for money, according to Brits August 26, 2025 Tennis and athletics have come out on top as sports Brits think are the best value for money, Morning Wire can reveal. Exclusive research by Ipsos shows that of those who attended sport in the last 12 months, fans of tennis felt they got the best bang for their buck. Over three quarters of the [...]
Women’s Rugby World Cup: Red Roses key to wider success August 22, 2025 Whatever happens at the Women’s Rugby World Cup over the next few weeks all eyes are going to be on that Allianz Stadium final in Twickenham, where 82,000 fans are set to break a world record for a women’s rugby match attendance. I think in the aftermath of the 2022 Euros, where the Lionesses sent [...]
Exclusive: Just third of Brits think women’s football good value August 21, 2025 Only a third of Brits think women’s football is value for money, exclusive data shared with Morning Wire reveals ahead of next month’s WSL return. The surprising statistic comes as the English top flight looks for an attendance bounce after the Lionesses won a second consecutive Euros title. Ipsos data shows that only 35 per [...]