Click and collect services could boost in-store sales
Investment in click and collect services could boost bricks and mortar sales as customers make last minute purchases when they pick-up items in store.
More than eight in 10 customers said they buy extra items in store when using click and collect, according to the latest research, and more than three quarters of retailers said the service helps to reduce the number of returns.
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Click and collect is becoming increasingly popular as customers fit online shopping deliveries around other time commitments.
The number of shoppers that are choosing to collect online orders in-store has risen to 68 per cent, driven predominantly by convenience, research published today by Barclaycard found.
Some customers said they selected click and collect as they were unable to receive deliveries at work.
The option to collect items at local shops or lockers is already popular with 29 per cent of customers and 68 per cent of retailers expect demand to increase in the next year.
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Barclaycard payment solutions director Kirsty Morris said: “Not only does click and collect offer merchants the opportunity to increase sales, our research shows it can improve the overall customer experience as a complement to online shopping, while reducing return volumes too.
“With the retail sector facing unprecedented challenges, investing in click and collect partnerships should be part of a long-term strategy for retailers to encourage shoppers into stores and respond to the changing shape of the nations high streets”.
Main image credit: Getty