Skip to content
Saturday 5 September 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,831.09
0.00%
DAX
26,046.40
+0.17%
CAC 40
8,278.77
-0.09%
STOXX 50
6,392.93
+0.16%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Monday 06 March 2017 12:20 pm

Connected cows: An actually useful example of the Internet of Things (seriously)

By: Lynsey Barber

Add as a preferred source on Google

Just when you'd lost faith in the Internet of Things (IoT) and its pointless devices such as connected vases, toothbrushes and, um, egg holders, which make you scream "but why?" to the world, along comes something that might restore your faith. And it's not just because it's cute.

Farming is where you'll find an actually useful application of the technology, with connected cows.

Yep, you heard (herd?) that right. A sensor created by startup Moocall, mounted on a cow's tail and connected to the Vodafone IoT network, can alert farmers when it's giving birth.

Read more: Seals with smartphones and three more animals embracing technology

Certain movements of the tail can be identified which indicate the cow is going into labour, with alerts sent to farmers' phones when the birth is imminent. It can also help monitor how long the cow has been in labour, potentially letting the farmer know when intervention is needed.

The Irish company believes it could reduce the mortality rate of cows and calves by 80 per cent. More than 110,000 calves and 50,000 cows die each year due to birthing complications. In addition to saving lives, it can save farmers money, with cows costing between £1,000 and £5,000 a pop, and also increase productivity.

Read more: Move over smartphones, O2's getting into smart homes

"It also allows farmers to get some much needed rest, safe in the knowledge they will receive an alert at crucial calving moments rather than having to be on permanent watch," said Moocall's technology and marketing manager John Larkin.

Surprised to find farming leading the way in innovative tech? Don't be. Farming is more digital than finance, actually.

And cows are not the only members of the animal kingdom benefiting from becoming connected either. Vodafone's IoT technology is helping track seals in a study of their habitat in Scotland.

https://twitter.com/katemiltner/status/835328579323883525

It might look a-moo-sing, but in the grand scheme of things, it's a lot more helpful than your toothbrush telling you how long you brushed your teeth for… 

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Tech

Trending Articles

  • Victoria Beckham owed £350,000 by Harvey Nichols

  • M&G: FTSE 100 giant hits out at Rayner’s ground rent cap as it suffers loss

  • Fulham owner Khan sees his £1bn stadium construction project take next steps

  • John Lewis boss: UK economy facing a ‘permacrisis’ 

  • Labour calls for Mayor to explore London Stadium sale to West Ham

More from Morning Wire

  • Lattice to Showcase Industrial FPGA Innovations at FPGAWorld Conference 2026

    Business Wire
  • Sempresto’s Smartphone-Integrated Epinephrine Auto-Injector Wins Red Dot Design Award

    Business Wire
  • Aqara Showcases The New Smart Lighting Series and Immersive Smart Home Experience at IFA 2026

    Business Wire
  • AT&T-Led Neutral-Host Network Powers New Connectivity Experience at Davis Wade Stadium

    Business Wire
  • Rehlko Expands Power Plus™ Connected-Services Capabilities, Enhancing Value Across Installed Base

    Business Wire
  • Elite Cloud Customers to Outnumber On-Premises for the First Time in Company History as Law Firms Build for AI

    Business Wire
  • Plaud Unveils Plaud One Explorer Edition, the Wearable AI Earbuds Built for the Agent Era

    Business Wire
  • Moody’s Brings Its Decision-Grade Intelligence to Gemini Enterprise for Financial Services

    Business Wire
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook